With more than 600,000 active e-commerce sites in 2025 in Brazil, according to Abcomm data, the country remains one of the largest digital markets in the world. However, the dream of having your own business still faces major obstacles. According to a recent survey conducted by Forbes, Huffington Post, and Marketing Signals,90% of online stores close within four monthsafter its inauguration. The IBGE indicates that80% of micro and small businesses do not complete their first yearof life.
The data reinforce a scenario where entrepreneurship is both popular and challenging. According to the Global Entrepreneurship Monitor, about20% of the national GDP and 60% of formal jobsThey are related to entrepreneurship. But, as the data shows, the early mortality of businesses is often linked tolack of planning, inefficient management, and low adoption of technology.
Today,Having an idea is not enough to keep a business aliveIt is necessary to turn data into strategic decisions, retain customers, and automate processes to scale. "Democratizing access to technology is ensuring that the small can compete with the big," he affirmsMichal Black, CEO of edroneCRM and marketing automation platform created exclusively for e-commerce.
The need for technological efficiency is even more evident when observing the challenges reported by small and medium-sized retailers:40% cite lack of capital for reinvestment, 36% complain about lack of time, and 33% have difficulty mastering essential tools for growth.(study data NuvemCommerce). Among those earning over R$ 100,000 per month, the high marketing costs are the main obstacle.
In order to reduce these barriers, theedronelaunched in Brazil theFreemium plan, which provides free access to professional CRM tools, marketing automation, and email marketing for online stores with up to200 active contacts and 200 messages per month, including 100 free SMS sends. The solution integrates with a single click with the main e-commerce platforms in the market such as Nuvemshop, Tray, Loja Integrada, and Shopify, and does not require specialists for implementation, with over 20 pre-configured automations, intelligent recommendations, pop-ups, banners, and live chat, all managed from a single dashboard that is easy to access and understand for all audiences.
In addition to accessibility, the differentiator is in theintegration with artificial intelligence, allowing even startups to segment their audiences, send personalized messages, and monitor results in real time. According to a study by Qive with Endeavor,Only 21% of Brazilian companies use AI, even with clear gains in analytical accuracy and time savings.
For Michal Black, "AI is the bridge between the entrepreneur and the right customer, at the right time.But this is only possible if technology is accessible to everyone — not just large corporations. A edrone positions itself as a partner to retailers, also offering free support via chat and email, in addition to a help center with accessible tutorials for all user profiles.
A digitization and automation are today the main factors of survival and growth in e-commerceInitiatives like edrone's Freemium demonstrate that it is indeed possible to democratize access to the best practices in digital marketing, reducing inequalities and fostering a more competitive, intelligent, and sustainable market for small and medium-sized Brazilian companies.
