Self-love is in the air. More and more Brazilians are choosing to be single. This is what a new study by Hibou, a specialized institute in monitoring and consumer insights, reveals, conducted with 1502 people in February 2025. In 2022, 60% of Brazilians were in a relationship and 40% were single. But now the scenario has changed: 52% of Brazilians are alone and 48% are accompanied.
Single by choice: freedom and self-knowledge on the rise
The growth of being single doesn't mean people have given up on love, but rather that they are more selective. Among singles (52%),34% say they would rather be alone than be in a relationship with someone who doesn't meet their expectations.. Furthermore,27% say they are in a relationship with themselves, investing more time in one's own well-being and self-knowledge.
Even so, not every single person is closed off to love. 18% say they are searching, but so far they haven't found anyone.11% of respondents are actively searching for someone online, while37% have tried dating apps at least once in their lives. However, insecurity with the digital environment still weighs:75% of dating app users are afraid of being scammed when interacting online.
Marriage: a failed institution?
If a few decades ago marriage was considered a life goal, today it no longer holds the same importance for a large part of the population.10% of singles believe marriage is a failed institution, demonstrating that, despite the desire for connection, the traditional format of relationships is being reconsidered.60% enxergam o casamento como apenas a união entre duas pessoas, sem a necessidade de formalidades para ser considerado casamento.
Those in a relationship also do not give it the same importance, even though they are in a relationship. 64% of Brazilians in a relationship (48%) see the same thing, that there is no need for formalities.
“Os relacionamentos mudaram. As pessoas não querem mais apenas estar com alguém por convenção social, e sim porque realmente desejam uma parceria equilibrada e satisfatória. Hoje, há mais coragem para sair de relações que não fazem bem e mais consciência sobre o que se espera de um parceiro“, analyzes Lígia Mello, CSO of Hibou.
Wait, not everyone is single
Os solteiros estão em maior número ultimamente, isso é fato. Porém, ainda quase metade dos brasileiros, estão vivendo um relacionamento. E será que sentem falta das vivências da solteirice?34% of those in a relationship said that even when everything is going well in the relationship, they miss being in silence for a while.. Já 23% sentem saudades da casa do seu jeito.12% feel like going out alone to eat or drink something. And the majority (38%) were categorical: they don't miss anything..
The moment of DR
Todo casal passa por muitos desafios na convivência. E como lidar com cada discussão? Dos brasileiros em relacionamento, 48% buscam um diálogo saudável, já 28% preferem ficar quietos. Outros 26% respiram fundo e argumentam incisivamente. 12% não quer saber de briga e sai andando e deixa o outro falando sozinho. E uma minoria fervorosa (8%) afirma que arma um barraco!
What builds versus destroys the relationship
For the majority of those in a relationship, (68%) respect is the main pillar for a lasting relationship, followed by complicity (51%) and love/passion (45%).
Se alguns fatores são essenciais para a construção de um relacionamento, outros são fatais para sua ruína.92% of people who are in a relationship said that disrespect destroys a relationship, followed by distrust (60%), humiliation (54%) and emotional coldness (28%).
Betrayal remains a game changer
52% of those in a relationship and 48% of those who are single pointed out infidelity as one of the main reasons for a breakup.
Are open relationships still taboo?
Com mudanças no comportamento e maior aceitação da diversidade nas relações, muitos acreditam que os relacionamentos abertos estão ganhando espaço. Mas a pesquisa mostra que, na prática, essa ainda não é uma realidade para a maioria.56% of couples and 58% of singles completely reject the idea of an open relationship, while14% of couples and 15% of singles say they would accept this dynamic, as long as there was consensus.
When it comes to sex before marriage, the taboo has been reduced every year:66% of those in a relationship and 68% of those who are single believe that it is normal and that it should not be a decisive factor in a relationship.
“Relationships are more fluid and less tied to labels, but that doesn’t mean that love has lost its value. What has changed is the way people choose to love. The desire for connection still exists, but now it is accompanied by greater awareness, greater expectations and, most importantly, more freedom to decide what really makes sense for each person,” concludes Lígia Mello.
