Self-esteem is in the air. More and more Brazilians are opting for singleness. This is what an unpublished research by Hibou reveals, institute specialising in consumer monitoring and insights,made with 1502 people, in February 2025. In 2022, 60% of Brazilians were in a relationship and 40% single. But now the scenario has changed: 52% of Brazilians are alone and 48% accompanied
Single by choice: freedom and self-knowledge on the rise
The increase in singleness does not mean that people have given up on love, But they're more selective.. Among the single (52%), 34% say they would rather be alone than be in a relationship with someone who doesn't meet their expectations.. Furthermore, 27% say they are in a relationship with themselves, investing more time in their own well-being and self-knowledge.
Even so, Not every bachelor is closed to love.. 18% say they're looking for, But so far they haven't found anyone.. 11% of respondents are actively searching for someone online, while37% have tried dating apps at least once in their lives. However, insecurity with the digital environment still weighs:75% of dating app users are afraid of being scammed when interacting online
Marriage: a bankrupt institution
If a few decades ago marriage was considered a life goal, Today it no longer has the same importance for much of the population.. 10% of singles believe marriage is a failed institution, showing that, Despite the desire for connection, The traditional format of relationships is being rethought.. 60% see marriage as just a union between two people, without the need for formalities to be considered marriage.
The escorts don't give the same importance either., Even when you're in relationships..64% of Brazilians committed (48%), They see the same thing., that there is no need for formalities
“Relationships have changed.. People don't just want to be with someone by social convention anymore., Yes, because they really want a balanced and satisfactory partnership.. Today, There's more courage to get out of relationships that don't work and more awareness of what's expected of a partner.“, analyzed by Lygia Mello, CSO of Hibou
Wait, not everyone is single
Singles are on the rise lately., That's a fact.. However, still almost half of Brazilians, They're in a relationship.. And do they miss the experiences of being single?? 34% of those in a relationship said that even when everything is going well in the relationship, they miss being in silence for a while.. Already 23% miss home in their own way. 12% feel like going out alone to eat or drink something. And the majority (38%) were categorical: they don't miss anything..
The moment of DR
Every couple faces many challenges in living together. And how to deal with every argument? Of Brazilians in a relationship, 48% seek a healthy dialogue, Already 28 percent prefer to be quiet.. Another 26% take a deep breath and argue incisively.. 12% don't care about a fight and walk away and leave the other one talking alone. And a fervent minority (8%) say they set up a tent
What builds versus destroys the relationship
For most accompanying, (68%) respect is the main pillar for a lasting relationship, seguido de cumplicidade (51%) e amor/paixão (45%)
If some factors are essential to building a relationship, Others are fatal to your ruin.. 92% of people who are committed said that disrespect destroys a relationship, followed by distrust (60%), humiliation (54%) and emotional coldness (28%)
Betrayal remains a game changer
52% of married couples and 48% of single couples cited infidelity as one of the main reasons for breaking up
Open relationships are still taboo.
With changes in behavior and greater acceptance of diversity in relationships, Many believe that open relationships are gaining ground.. But research shows that, in practice, That's not a reality for most people yet.. 56% of couples and 58% of singles completely reject the idea of an open relationship, while14% of couples and 15% of singles say they would accept this dynamic, As long as there was consensus.
When it comes to sex before marriage,, The taboo has reduced every year:66% of couples and 68% of singles believe that it's normal and shouldn't be a deciding factor in a relationship
Relationships are more fluid and less tied to labels, But that doesn't mean love has lost its value.. What has changed is the way people choose to love.. The desire for connection still exists., But now it comes with more awareness., more expectations and, mainly, More freedom to decide what really makes sense to each one., concludes Lígia Mello
