Magalu announced today, during Expo Magalu – an event taking place this Wednesday at the Anhembi District in São Paulo – the opening of a mega store at Conjunto Nacional, a historic site located on Paulista Avenue, in the space previously occupied by Livraria Cultura. Frederico Trajano, CEO of Magalu, enthusiastically shared the news: "My dream is to put all the company's brands there."
The new concept store will feature products from all the group's brands, including Magalu, Netshoes, KaBuM!, and Época Cosméticos. "It will be a strategic point for strengthening our physical stores," highlighted Trajano. In addition to offering a wide range of products, the company is committed to preserving the historical and cultural spaces of the site, such as the Eva Hertz theater, which will continue to host cultural events.
Preservation of Multichannel
The concept store will follow Magalu's multichannel model, offering customers an integrated experience with services such as In-Store Pickup. Additionally, the space will serve as another Magalu Agency, a delivery point for items sold via the marketplace. "We want to bring there, to our stock, products from our partner retailers," concluded Trajano.
