Reverse logistics, a practice that returns products after consumption for recycling or proper disposal, has gained prominence in Brazil in recent years. With the increase in environmental awareness and the implementation of new regulations, the sector is expected to continue growing, with impacts already felt on the environment and the economy.
According to data from the Brazilian Association of Public Cleaning and Special Waste Companies (ABRELPE), in 2021, the volume of recycled materials through reverse logistics increased by 10.4% compared to 2020. However, it is important to emphasize that this growth is not uniform across all types of materials. Some sectors, such as modems and decoders, showed an increase, while others, like tires, still have low recycling rates.
Carlos Tanaka, CEO ofPostalGow, a logistics solutions company specializing in the telecommunications sector, highlights the importance of these changes. "The implementation of stricter policies has been essential for the advancement of reverse logistics. Companies and consumers are more aware of their responsibilities, and technology has facilitated the process," he states.
Technological advances and new regulations
With the evolution of technology, reverse logistics also benefits from innovations that make the process more efficient. Advanced tracking systems, artificial intelligence, and automation are just some of the tools that are changing the industry, improving operational efficiency, and increasing transparency and traceability of products.
Furthermore, there is an expectation of new strict regulations, which positively impact the future of reverse logistics in Brazil. The National Solid Waste Policy (PNRS), for example, sets clear goals for waste management and shared responsibility among government, companies, and consumers. Future revisions of the PNRS are expected to include even more specific requirements, encouraging sustainable practices at all stages of the product's lifecycle.
Future trends and the role of technology
The trend is that technology and artificial intelligence will be fundamental in the advancement of reverse logistics. Big data and machine learning tools are being integrated to optimize waste management, predict demands, and improve the efficiency of recycling operations, enabling greater control of recyclable materials, reducing costs, and increasing process effectiveness.
Another important aspect is the increasing sustainable demands from consumers, who are becoming increasingly aware of the need to properly dispose of their waste. The practice of separating and returning products for recycling, common in many parts of the world, is becoming more frequent in Brazil. Incentive and environmental education programs are contributing to this change in behavior.
PostalGow, aligned with these trends, is investing in advanced technologies to improve its operations and meet the new market demands. She developed the DevolvaFacil platform, which promises to innovate the Reverse Logistics market in Brazil. "The expectation is that the combination of technological advances, new regulations, and growing environmental awareness will drive the reverse logistics sector in the country. We are just at the beginning of a sustainable revolution. Companies that embrace this change will be leading a greener and more efficient future," concludes Tanaka.
