The liveSEO, one of the largest SEO companies in Brazil, announced the acquisition of part of YAV, a consultancy specialising in e-commerce and marketplaces. The formation of the group aims to unite different companies to serve the marketing market, consultancy and technology, offering specialised services on a number of fronts
With six years of experience in the market, This is liveSEO's first acquisition.. The company has grown by more than 300% in the last four years and, in 2023, has a staff of 120 employees and 10 partners
Founded in 2019, YAV has been showing steady growth, Standing out for successful cases like Bayard Sports, who has increased his revenue by 360% since the start of the consultancy. The expectation of the founders is to boost the growth of the brand through the exchange of experiences between the professionals of the group
LiveSEO and YAV already had a partnership., what was fundamental to the purchase decision. According to Lucas Maranho, CEO of liveSEO, It is common for larger companies to acquire smaller competitors in order to increase their market power., But that's not the case.. We are expanding our market presence with partners who have a vision aligned with ours and who are willing to grow in the technology and e-commerce segment with maturity.”
Currently, liveSEO serves clients such as Serasa, B3, The Wella, Havan and Seara, with more than 200 projects distributed in e-commerce and e-business of different segments. Acquisition is part of the organization's strategic planning and, According to the CEO,, It's one of the great actions to come.
