A Taboola, global company in large-scale performance for advertisers,launched a new technological platform called Realize, marking a strategic expansion beyond its traditional focus on native advertising. The platform was designed to serve the entire performance advertising market, that Taboola estimates to have a value of US$ 55 billion.Pioneer in native advertising for over a decade, Taboola has boosted the success of advertisers, mainly in positions at the end of articles. Now, the company expands this legacy with the launch of Realize, the first platform in the industry dedicated exclusively to performance at scale, besides search and social
Realize leverages exclusive data, artificial intelligence focused on performance and a growing diversity of inventories and creative formats to achieve strategic objectives. Although advertisers need good solutions for all stages of the marketing funnel, specialization is essential. The platforms that promise to cater to the entire funnel face significant challenges to stand out at each stage. Starting today, Realize is available to all performance-focused advertisers
The estimate is that US$ 25 billion will be invested annually in search of performance through DSPs and niche AdTech solutions. However, many of these channels lack expertise, scale or data needed to generate the expected results. DSPs usually prioritize video and CTV, great for branding, but not for performance, while AdTech companies often operate on a small scale. Furthermore, 75% of advertisers investing in social media report declining returns, facing challenges such as audience saturation, rising costs and advertising fatigue. The impact of this loss of efficiency can reach US$ 30 billion in advertising investments
Realize is the only independent performance platform that goes beyond search and social, delivering results at scale. With access to an exclusive inventory, proprietary data and advanced AI technology, the platform simplifies performance campaigns, connecting advertisers to millions of consumers on the largest and most trusted publishers in the world, in addition to OEMs and applications
"Every business deserves the chance to grow and succeed", Adam Singolda stated, CEO of Taboola. "For a long time, performance advertising beyond search and social was extremely difficult. Advertisers ended up limiting themselves to these platforms simply because there was no viable alternative. Investing in DSPs and CTV is great for branding, but it is not optimized for performance, and working with hundreds of low-scale AdTech companies is not worth the time of marketing professionals. Amazon started in 1994 and, by dominating the book market by the year 2000, managed to expand to the entire e-commerce. This is our 'Amazon moment'. After many years of success with native ads, the time has come to transform all performance advertising. We can do much more for advertisers and publishers. "Today is a very special day for us at Taboola"
