The digital market is full of opportunities, since, considering only the Brazilian scenario, 88% of the population aged 10 and over use the internet, according to data from Pnad TIC 2023. A large part of these 164.5 million connected users can also become customers, which forces digital entrepreneurs to constantly explore the best opportunities to boost business and generate revenue.
According to Reinaldo Boesso, financial specialist and CEO of TMB, fintech specialist in installment boleto payments, many digital entrepreneurs rely solely on "launches," models that use marketing strategies to promote and sell products or services online. "These launches usually involve the creation of a series of content, such as videos, webinars, emails, and social media posts, which are distributed in stages over a specific period of time," he explains.
Very popular in digital marketing, launches tend to yield good results, but they do not offer predictability of earnings. "One of the main problems for those who work exclusively with launches is the lack of predictability of how much the business will earn. And, in this case, the business has monthly costs such as tools, team, traffic budget, not to mention everything that needs to be invested to make a launch run," evaluates Reinaldo Boesso.
The CEO of TMB believes that there is a major financial problem when the digital entrepreneur relies on a single source of income without a guarantee of achieving the desired return. "It is necessary to implement management that considers other ways of generating revenue. Think about what content or product you could offer to your client on a recurring basis and what could be a subscription to ensure a predictable revenue stream," advises the executive.
Boesso cites the wine subscription case as a success example. "With this idea, entrepreneurs in the sector began to have sales predictability without having to rely on the customer making a new purchase decision every month. Because they will continue to receive the products and pay until they decide to cancel," says Boesso.
A successful financial management, according to the CEO of TMB, should consider more than one possibility to make money. "The big lesson is that it is not necessary to choose between one model and another. It is possible to offer launches and profit from them, but also to offer other alternatives that generate revenue, just as, regarding payment methods, it is possible to offer both credit cards and installment boleto. The reality is that the entrepreneur who knows how to expand the ways of earning is the one who will truly be able to boost the business and succeed," concludes Reinaldo Boesso.
