The adoption of artificial intelligence (AI) in interface design is revolutionizing the way brands interact with their users. The use of intelligent algorithms enables the personalization of design elements and real-time adaptation based on customer behavior, improving navigability and satisfaction.
According to an Adobe study, 80% of companies that invest in AI technologies for personalization see an increase in interactions with their consumers. The research also reveals that AI is able to identify usage patterns and adjust screen layout according to user preferences, promoting a fluid and engaging experience. Although the company has focused its efforts on its own product, Adobe Experience Cloud, the analysis shows that these technologies, powered by the artificial intelligence engine, have great potential to increase conversion rates.
Alan Nicolas , an AI for business specialist and founder of Academia Lendár[IA] , explains that AI has the ability to refine how digital tools are designed. “The great differentiator of AI in UX/UI design is its ability to analyze data in real time, allowing for immediate adjustments that elevate the user experience to another level. Companies are increasingly recognizing the value of offering personalized and intuitive interfaces,” he emphasizes.
Personalization at the heart of digital design.
The use of AI allows digital platforms to become more responsive to users' needs. By analyzing browsing data, preferences, and behaviors, algorithms are able to adjust colors, fonts, layouts, and even the arrangement of information in real time. This ensures a more personalized experience, without the user needing to actively provide information.
Furthermore, companies in various sectors, such as e-commerce and entertainment, are already using AI to create tailored experiences. Amazon, for example, uses artificial intelligence to adapt the display of products based on consumers' preferences and browsing history, increasing the chances of conversion.
Another example present in many people's lives is Spotify. The music streaming platform uses AI to create personalized playlists such as Discover Weekly and New Releases Radar. Furthermore, the app's features adapt to suggest content based on users' musical tastes and geographic location, improving navigation and engagement.
The future of user-centered design
As AI becomes more sophisticated, its impact on UX/UI design is likely to expand. Tools that combine machine learning and artificial intelligence allow designers to create increasingly inclusive usability, integrating accessible elements for different user profiles, such as people with visual or motor impairments.
Alan Nicolas emphasizes that the changes are still in an early stage, but the possibilities are immense. “We are only scratching the surface of what AI can do for interface design. Personalization is just one piece of the puzzle. Soon, we will see AI designing spaces and tools capable of dynamically adapting to the mood, emotions, and even physical conditions of users,” he explains.
According to the expert, AI in experience design promises to transform the relationship between brands and consumers. "The future of design will be defined by the ability to create unique experiences for each individual. AI will bring unprecedented personalization, generating apps that understand what the user needs even before they express it," he concludes.
