Artificial intelligence (AI) is transforming people management, offering solutions that go beyond automation to provide strategic decision-making. The recently releasedAI report for HR, from the District, reveals that approximately 45% of respondents identify the HR area as the second main user of AI in their companies, losing only to the IT sector. The research also indicates that currently 33,74% of companies are already in the process of implementing AI solutions in their Human Resources areas, indicating a concrete and immediate advance towards the use of this technology
The adoption of this technology has helped HR in various aspects, from the reduction of hiring time to the automation of administrative processes, allowing professionals to focus on more strategic activities. However, its use has also crossed new horizons: the prediction of employee behaviors, that directly impacts the budgetary decisions of companies
With a database and an integrated platform, AI in the sector is already being used to analyze information transparently and explain the factors that influence decisions related to talent management and organizational climate. An example of this innovation is Factorial One, new product from the unicorn startup for management and centralization of HR and payroll processes, Factorial.
Factorial One centralizes the entire history of the employee on a single page, seja ele administrativo e/ou de desempenho. With the support of artificial intelligence, that permeates different modules of the management platform, no Factorial One, the HR professional will take seconds to predict behaviors, like a possible dismissal or burnout; identify probabilities of promotions or budget retention and much more. All of this, because Factorial's platform adopted AI in its processes and provides HR with insights, reports, ready charts and analyses, allowing the company to make quick decisions, based and thus, assertions
"The application of AI in HR goes far beyond task automation"; it is about providing managers with actionable insights that translate complex data into strategic decisions,"affirms Renan Conde, CEO Brazil of Factorial. He emphasizes that, when identifying the most relevant factors behind challenges such as turnover or engagement, AI not only optimizes processes, but also ensures greater transparency and justification in decisions
Platforms like Factorial's use artificial intelligence to predict trends and provide practical recommendations, from task redistribution and the creation of career plans to the development of clearer communication policies. "These actions have a direct impact on the business: they reduce costs associated with high turnover", increase productivity and strengthen team engagement, resulting in better financial performance. This helps to have a more consistent budget planning and to have a clearer cost predictability, consolidating HR as an essential pillar for the sustainability and competitiveness of the business, add the CEO
The forecast is that this type of technology will be increasingly used in the future. According to data from Gartner's research, named Gartner Hype Cycle for HR Technology 2024, by 2025, 60% of corporate organizations will adopt a responsible AI framework for their HR technology and will gain greater employee experience and trust in the organization.
Renan explains that by incorporating the assessment of competencies into the performance process, the Factorial tool identifies skill gaps and recommends specific training for each employee, ensuring a development focused on the area's objective. The possibility of tracking the progress of evaluations in real time accelerates feedback cycles, promoting a continuous improvement environment. Another differentiator is the ability to measure the effectiveness and satisfaction with the courses offered, issuing certificates with ISO standard, what brings greater security and credibility to training initiatives.
For Count, "we are moving towards a moment when AI will be as integrated into HR as email is today: something indispensable and natural". He explains that at Factorial they are preparing for this future with the core of data uniqueness and process automation of the unicorn startup's platform. "We are building a solid foundation for our AI to evolve from a technical resource to an active partner in the daily operations of companies". Our goal is simple: to use AI to make work in HR more human and focused on what really matters – help people grow, teams to develop and companies to achieve their goals sustainably. Technologies like AI agents are enhancers of human potential, and we are committed to making them tools increasingly aligned with the real and ethical challenges of organizations, finalizes the CEO
