Artificial intelligence (AI) is transforming people management, offering solutions that go beyond automation to provide strategic decision-making. The recently releasedIA for HR report, by Distrito, reveals that approximately 45% of respondents point to the HR department as the second main user of AI in their companies, second only to the IT department. The research also indicates that currently 33.74% of companies are already in the process of implementing AI solutions in their Human Resources departments, signaling a concrete and immediate progress toward the use of this technology.
The adoption of this technology has helped HR in various aspects, from reducing hiring time to automating administrative processes, allowing professionals to focus on more strategic activities. However, its use has also extended to new horizons: predicting employee behaviors, which directly impacts companies' budget decisions.
With a database and an integrated platform, AI in the sector is already being used to analyze information transparently and explain the factors that influence decisions related to talent management and organizational climate. An example of this innovation is Factorial One, the new product from the unicorn startup specializing in solutions for managing and centralizing HR and payroll processes, Factorial.
O Factorial One consolidates the entire employee history, whether administrative and/or performance-related, on a single page. With the support of artificial intelligence, which permeates different modules of the management platform, in Factorial One, HR professionals will be able to predict behaviors such as possible resignation or burnout in seconds; identify probabilities of promotions or budget retention, and much more. All of this is because Factorial's platform adopted AI in its processes and provides HR with insights, reports, charts, and ready-made analyses, enabling the company to make quick, well-founded, and thus accurate decisions.
"The application of AI in HR goes far beyond task automation; it is about providing managers with actionable insights that translate complex data into strategic decisions," says Renan Conde, Brazil CEO of Factorial. It highlights that, by identifying the most relevant factors behind challenges such as turnover or engagement, AI not only optimizes processes but also ensures greater transparency and justification in decision-making.
Platforms like Factorial's use artificial intelligence to predict trends and offer practical recommendations, from task redistribution and career plan creation to the development of clearer communication policies. "These actions have a direct impact on the business: they reduce costs associated with high turnover, increase productivity, and strengthen team engagement, resulting in better financial performance. This helps to have a more consistent budget planning and clearer cost predictability, consolidating HR as an essential pillar for the sustainability and competitiveness of the business," adds the CEO.
The forecast is that this type of technology will be increasingly used in the future. According to data from the Gartner research, titled Gartner Hype Cycle for HR Technology 2024, by 2025, 60% of corporate organizations will adopt a responsible AI framework for their HR technology and will gain greater employee experience and trust within the organization.
Renan explains that by incorporating competency assessment into the performance process, the Factorial tool identifies skill gaps and recommends specific training for each employee, ensuring development focused on the department's objectives. The ability to monitor assessment progress in real time accelerates feedback cycles, fostering an environment of continuous improvement. Another differentiator is the functionality to measure the effectiveness and satisfaction with the offered courses, issuing certificates with ISO standards, which brings greater security and credibility to training initiatives.
Para Conde, “estamos caminhando para um momento em que a IA será tão integrada ao RH quanto o e-mail é hoje: algo indispensável e natural”. Ele explica que na Factorial eles estão se preparando para esse futuro com o core de unicidade de dados e automação de processos da plataforma da startup unicórnio. “Estamos criando uma base sólida para que nossa IA evolua de um recurso técnico para um parceiro ativo no dia a dia das empresas. Nosso objetivo é simples: usar a lA para tornar o trabalho no RH mais humano e focado no que realmente importa – ajudar pessoas a crescerem, equipes a se desenvolverem e empresas a alcançarem seus objetivos de forma sustentável. Tecnologias como agentes de IA são potencializadores do potencial humano, e estamos comprometidos em torná-las ferramentas cada vez mais alinhadas com os desafios reais e éticos das organizações”, finaliza o CEO.
