Amid the rapid growth of artificial intelligence (AI) in the corporate environment, anxiety among professionals about the future of work is also increasing. Many people live with the uncertainty of whether their jobs will be maintained or if they will be replaced by machines in the coming days. According to a Page Interim study, three out of four Brazilians believe that AI will replace their jobs. The fact sheet reveals a concern, but also opens space for a deeper debate: what can the human being offer that artificial intelligence will never be able to replicate?
For the process and people consultant, Bruna Antonucci, beyond the efficiency of algorithms, there is something especially human that machines cannot absorb: feeling. Feelings such as empathy; remorse; longing and intuition are experiences that cause individuals to make decisions based on values, emotions, and life stories. It is in this aspect that humanity remains irreplaceable.
"Instead of seeing AI as a threat, we need to see it as an operational partner. Companies that know how to leverage human potential alongside technology will get ahead. The role of artificial intelligence is to automate what is mechanical, freeing up space for professionals to think and dedicate themselves to what is most valuable and irreplaceable: human connection," he states.
In practice, this means putting technology at the service of people, and not the other way around. While AI becomes an ally by analyzing thousands of data points in seconds, it does not understand the emotional context behind a decision, nor can it grasp the regional and cultural challenges and nuances present there. The human being feels, and it is in feeling that creativity, empathetic leadership, and sound judgment are born; only a human being is capable of looking at another with humanity.
"Machines do not have emotional memory, nor regrets. They do not cry, do not dream, do not feel longing. And it is these experiences that define our perspective on the world. The key to the future of work is not to compete with AI, but to cultivate what radically differentiates us from synthetic intelligence. In an increasingly automated world, what matters most is precisely what the machine cannot deliver. Instead of preparing ourselves to be replaced, perhaps it is time to prepare ourselves to be even more human," emphasizes Bruna.
Companies that want to stand out in the technological advancement landscape will need to further value the emotional side, interpersonal relationships, and a culture of care. Encourage listening, empathy in leadership, and the development of everyone. This becomes not just a wellness strategy, but a real competitive advantage.
