According to the new edition of the ISG Provider Lens™ Advanced Analytics and AI Services 2024 study for Brazil, produced and distributed by TGT ISG, companies in Brazil are making significant progress in adopting AI and demonstrating greater maturity in their data-driven approaches. However, service providers still face two major challenges: adapting solutions to the different levels of clients' analytical maturity and implementing effective data governance, also demonstrating return on investment.
The report emphasizes that analytics service providers in Brazil are making significant progress in adopting AI. However, there are still challenges to overcome, especially regarding the diversity of clients' analytical maturity levels. "This year's study highlights the ability of service providers to handle this diversity. In this context, maturity assessment methodologies have gained importance," comments Marcio Tabach, distinguished analyst at TGT ISG and author of the study. According to him, service providers need to promote workshops and training sessions so that clients achieve the expected results in the projects. Training in data literacy is crucial for the success of these initiatives.
“Advanced analytics and AI services have been widely debated in the media due to their potential to increase business efficiency and productivity, as well as the risks to organizations and society. Much of this controversy comes from the rapid adoption of generative AI (GenAI). The discussion around AI has a fundamental role in transforming the business mindset in Brazil, highlighting a more advanced understanding of the relevance of data-driven decisions and the need for a data-driven approach to ensure competitiveness,” he explains.
The adoption of GenAI has further increased the need for data governance programs, as the technology works with unstructured data such as contracts, emails, and call center recordings. When data science was limited to structured data, such as databases, it followed a certain level of governance, including information security, restricted access, and storage in data lakes. However, unstructured data do not have these processes and may be scattered across various types of storage.
"Last year's study already indicated that governance plays a fundamental role in organizations' data journey. This year was no different. Many service providers reported challenges at various levels of their clients' analytical maturity. There are many cases where data is trapped in silos, in the cloud or on-premises, and some scattered across different systems and files within the company," comments the author. Although data governance plays a significant role in technology-based companies, there is still much to learn in non-technological companies.
Another step towards modernization includes building GenAI agents that enable data navigation through natural language interfaces. "With these agents, users can ask questions related to the data and receive automated charts and answers, without the need for complex calculations or data manipulation. These modernization approaches can empower citizen data scientists, business professionals who use data to support decision-making," he concludes.
O relatório ISG Provider Lens™ Advanced Analytics and AI Services 2024 para o Brasil avalia as capacidades de 45 fornecedores em seis quadrantes: Data Science and AI Services — Large, Data Science and AI Services — Midsize, Data Modernization Services — Large, Data Modernization Services — Midsize, Advanced BI and Reporting Modernization Services — Large e Advanced BI and Reporting Modernization Services — Midsize.
The report names Accenture, BRQ, Cadastra, Compass UOL, Dataside, GFT, NTT DATA, and Rox Partner as Leaders in three quadrants each. He names Deloitte, Falconi, Logicalis, MadeInWeb, Peers, Stefanini, and TIVIT as Leaders in two quadrants each. A3Data, BRLink, Dedalus, Eleflow, IBM, Keyrus, Kumulus, Maxxi, and UniSoma are named as Leaders in one quadrant each.
Additionally, DXC Technology, Eleflow, Falconi, Maxxi, PwC and Stefanini are named as Rising Stars — companies with a “promising portfolio” and “high future potential” as defined by ISG — in one quadrant each.
Customized versions of the report are available atData page, Falcons, MadeInWeb, Maxxi, Peers andRox Partner.
