According to the new edition of the ISG Provider Lens™ Advanced Analytics and AI Services 2024 study for Brazil, produced and distributed by TGT ISG, companies in Brazil are making significant progress in adopting AI and showing greater maturity in their data-driven approaches. However, service providers still face two major challenges: adapting solutions to the different levels of analytical maturity of clients and implementing effective data governance, demonstrating return on investment as well
The report emphasizes that service providers in analytics in Brazil are making significant progress in the adoption of AI. However, there are still challenges to be overcome, especially regarding the diversity of the analytical maturity levels of clients. "This year's study highlights the ability of service providers to handle this diversity". In this context, the maturity assessment methodologies gained importance, comment Marcio Tabach, distinguished analyst at TGT ISG and author of the study. According to him, service providers need to promote workshops and training so that clients achieve the expected results in projects. Data literacy training is crucial for the success of these initiatives
The services of advanced analytics and AI have been widely discussed in the media due to their potential to increase the efficiency and productivity of companies, in addition to the risks for organizations and society. Much of this controversy stems from the rapid adoption of generative AI (GenAI). The discussion around AI plays a fundamental role in transforming the business mindset in Brazil, highlighting a more advanced understanding of the relevance of data-driven decisions and the need for a data-driven approach to ensure competitiveness, explain
The adoption of GenAI has further increased the need for data governance programs, because technology works with unstructured data, like contracts, emails and call center recordings. When data science was limited to structured data, like databases, followed a certain level of governance, including information security, restricted access and storage in data lakes. However, unstructured data does not have these processes and can be spread across various types of storage
"The study from last year already indicated that governance plays a fundamental role in the data journey of organizations". This year was no different. Many service providers reported challenges at different levels of analytical maturity of their clients. There are many cases where data is trapped in silos, in the cloud or on-premises, and some scattered across different systems and files of the company, comment on the author. Although data governance plays a significant role in technology-based companies, there is still a lot of learning needed in non-technical companies.
Another step towards modernization includes the construction of GenAI agents that enable data navigation through natural language interfaces. "With these agents, users can ask questions related to the data and receive automated graphs and answers, without the need for complex calculations or data manipulation. These modernization approaches can empower citizen data scientists, business professionals who use data to support decision-making, concludes
The ISG Provider Lens™ Advanced Analytics and AI Services 2024 report for Brazil evaluates the capabilities of 45 providers in six quadrants: Data Science and AI Services — Large, Data Science and AI Services — Midsize, Data Modernization Services — Large, Data Modernization Services — Midsize, Advanced BI and Reporting Modernization Services — Large and Advanced BI and Reporting Modernization Services — Midsize
The report names Accenture, BRQ, Register, Compass UOL, Data page, GFT, NTT DATA and Rox Partner as Leaders in three quadrants each. He names Deloitte, Falcons, Logicalis, MadeInWeb, Peers, Stefanini and TIVIT as Leaders in two quadrants each. A3Data, BRLink, Dedalus, Eleflow, IBM, Queirus, Cumulus, Maxxi and UniSoma are named as Leaders in one quadrant each
Furthermore, DXC Technology, Eleflow, Falcons, Maxxi, PwC and Stefanini are named as Rising Stars — companies with a "promising portfolio" and "high future potential" by ISG's definition — in one quadrant each
Customized versions of the report are available atData page, Falcons, MadeInWeb, Maxxi, Peers andRox Partner.
