E-commerce in Brazil continues to expand rapidly, driven by the growth of digitalization, changes in consumer behavior, and advances in payment and logistics technologies. In 2024, the sector generated R$ 204.3 billion, a 10.5% increase compared to the previous year, according to data from the Brazilian Association of Electronic Commerce (ABComm). In addition to positive revenue, the sector recorded 414.9 million orders, with an average ticket of R$ 492.40. The number of online buyers also increased, reaching 91.3 million consumers.
This promising scenario particularly benefits segments such as the white goods sector, which includes appliances like refrigerators, stoves, and washing machines. Despite the challenges faced in recent years, the sector remains relevant and showed signs of recovery. In 2023, production was estimated at 12.9 million units, one of the lowest volumes of the decade, but events like Black Friday boosted sales by 62.5%, demonstrating the market's potential. Furthermore, 97% of white goods sold in Brazil are manufactured domestically, opening space for new international brands that bring innovation and cutting-edge technology.
Keeping an eye on this scenario, Grand Commerce announces a major partnership with CHiQ, one of the five largest global manufacturers of home appliances. The arrival of the Chinese company represents a revolution in the sector, bringing to Brazil products that are already prominent in the demanding North American and European markets. With greater technological innovation, differentiated quality, and highly competitive prices, the brand enters the country with a robust plan to establish itself among the leading companies in the sector over the next three years.
“Our initial strategy will be strong in digital, taking advantage of the potential of e-commerce to generate scale and immediate impact. However, our vision is long-term, and we do not rule out expansion into physical stores and other sales channels,” highlights Ricardo Neske, COO of Grand Commerce.
