With the advancement of technology, digital commerce has been gaining increasing strength. According to a survey conducted by the Brazilian Association of Electronic Commerce (ABComm), more than 55% of Brazilians make online purchases at least once a month. However, a market research conducted by OLX indicates that Brazilians suffered an estimated loss of R$3.5 billion from online shopping scams last year. Therefore, it is necessary to take certain precautions when purchasing a product or service online.
When it comes to ticket sales, this practice of purchasing through platforms has also become popular. For Paulo Damas, CTO and co-founder ofExpress Box Office, a digital platform that offers automated solutions for ticket purchasing and management, it is necessary to research before completing a purchase. Paying attention to very attractive offers is a way to avoid scams. Therefore, if the price is significantly below the official value, it is likely that the ad is a scam. Additionally, in direct negotiations with sellers, avoid purchasing from those who claim to have "remaining" or "exclusive" tickets, he points out.
In this sense, one of the best ways to protect oneself from online scams is through technology itself. Cloud computing, for example, has been an essential path to ensure security in digital transactions. "Digital security in online transactions is a multifaceted challenge that goes far beyond technology," says Paulo Lima, CEO of theSkymail, a leading company in cloud computing, digital security, and corporate email. "More than investing in well-structured processes, team training, and clear prevention policies, it is essential to have technological partners aligned with best practices and cybersecurity trends. This choice is decisive to ensure a secure and resilient operation."
In the corporate environment, complying with the LGPD (General Data Protection Law) helps companies reduce risks and prevent personal data leaks.According to Ricardo Maravalhas, CEO and founder ofDPOnetA company with over 4,000 clients, born with the purpose of democratizing, automating, and simplifying the compliance journey with the LGPD (General Data Protection Law), companies that do not comply with the law may not only face fines but also damage to their credibility in the market. "Beyond merely complying with LGPD, companies need to focus on their customers, who are the most vulnerable side of the relationship. In an increasingly competitive market and in a society of access to information, people are more aware and choose brands that have credibility," he states.
Finally, both consumers and companies need to be aware of the possible scams that emerge and improve every day. Thus, researching the shopping website and checking the security measures help prevent the customer from falling into a trap.Security in online transactions not only protects users but also strengthens the market as a whole, promoting an environment of trust and sustainable growth.
