To Giuliana Flores, pioneer in online flower and gift sales in Brazil, continues to expand and gain prominence in various regions of the country. In Rio Grande do Sul, the number of orders increased by 14% in the first half of the year, in comparison with the same period of 2023, generating a 10% increase in revenue. Among the most popular products are roses, mainly red, orchids and bouquets with a mix of flowers. Believing in local potential, the company continues to invest in strategies to boost sales and increase its presence, aiming to reach the mark of 1 million orders in 2024.
For that, in addition to betting on the expansion of the networkSellersplaces to expand reach in municipalities, the company invests in attractive promotional campaigns in collaboration with other brands and forms partnerships with regional influencers. Additionally, makes investments in advertising through Google, YouTube and social networks like Facebook, Instagram and TikTok, but without neglecting to explore offline media, like panels and billboards.
"We are extremely pleased with the results obtained in Rio Grande do Sul and we continue to implement strategies to further expand our presence", diversifying and offering a portfolio of products that meet our clients' needs with quality. To grow in the region, we are focused on partnering with new suppliers of gift items from various categories, like cold cuts boards, gourmet baskets, perfumes, candles and other decorative items. Furthermore, we introduced express delivery with delivery options in up to 120 minutes, affirms Clóvis Souza, CEO of Giuliana Flores
