Given the recent debates on the behaviours of Generation Z in relation to the work environment, a The Talent Academy, HRTech offering solutions for HRs and people managers, conducted a survey of 20,000 respondents from his base to identify the differences in profile, purpose, power, motivation and socio-economic-environmental impact, by comparing the professionals of this and other generations
⁇ Different from the previous ones, Generation Z was born in the digital age., which profoundly influences their consumption behaviour, learning and interaction. His familiarity with technology, along with a pragmatic and realistic approach to life, positions them as key actors in defining work cultures, consumption and social engagement, by Renata Betti, co-founder and CMO of Talent Academy
Personality
In relation to all other generations, Generation Z has a less sentinel profile., with 8.1%, which is consistent with a sensory and self-disciplined posture, where they tend to be more practical, organized and responsible. On the category
It is interesting to note that the sentinel is the only role in which Generation Z has a lower percentage compared to the others, which leads us to think of the hypothesis that this profile may have a tendency to decrease over the generations., explains Betti
Professional profile
With regard to professional conduct, the order of the four mapped profiles also remains consistent between Generation Z and the other groups. Meanwhile, Z stands out because it's 4.1% more practice, 2.7% less interpersonal and 1.6% less analytical. This predominance of practical professionals may reflect the early stage of their careers and the search for concrete and tangible solutions
What motivates them
The analysis of motivation revealed that the mapped order is similar between Generation Z and the rest., with challenge, purpose and autonomy appearing as the three main motivators for both
However, Z shows a greater emphasis on quality of life, with 4,77%; already the feeling of achievement 2,74% and specialisation 1,50%, compared to other groups. On the other hand, the generation has less emphasis on belonging, with -3,72%, challenge -3,69% and entrepreneurship -2,25%
Within the scope of causessocio-economic-environmental, The research identified that the three main ones are the same: social equality, education and prosperity, but, the other mapped causes have different orders for each group. Generation Z stands out for demonstrating a greater concern for causes such as freedom (+5,54%), health (+3,17%) and safety (+2,17%), compared to other groups. Furthermore, shows less emphasis on causes such as justice (-8,70%), prosperity (-4,62%) and education (-1,49%)
Generation Z brings with it a number of unique characteristics and values, which should be taken into account by companies in defining recruitment strategies, retention and engagement. By understanding preferences, motivations and concerns of this generation, organisations can position themselves more effectively and in line with the expectations of young professionals;, Betti concludes
