Engaging employees has been one of the biggest challenges in the corporate market. According to the global report by Gallup, "State of the Global Workplace", only 23% of professionals are engaged at work. Furthermore, the diversity of values among Generation Z, Millennials and Baby Boomers can represent an additional challenge to keep the team engaged in sync. On the other hand, with the expansion of technology and digital resources, gamification has emerged as an efficient way to enhance employee productivity, regardless of the generation to which they belong.
Gamification has stood out as a tool to motivate in the workplace. It can be adopted in different ways, but always with a common goal: to increase engagement and productivity. There is no one-size-fits-all solution for professionals with needs, different preferences and histories. What companies can do is ensure that they have the autonomy to choose the recognition format they deem best, affirmsEduardo Rodrigues, CEO of Applause.
Applause is an incentive management startup that offers a gamification-based platform aimed at recognizing employees according to their own choices. Despite the discrepancies between age groups in the labor market, a survey by the company with about 1200 redemptions concluded that the three generations (Z, Millennials and Baby Boomers choose the same type of incentive: iFood Gift Card.
From Rodrigues' perspective, the difference between these collaborators may be smaller considering a common goal. "Visions can be distinct", but the relentless search for recognition unites all generations. That's why, the effectiveness of gamification depends on a deep understanding of the characteristics and expectations of each individual. By aligning the strategies with these nuances, companies can create more motivating and productive work environments for everyone.
Although younger generations are more familiar with the digital universe, andBaby BoomersandGeneration Xtend to be more resistant to the use of digital technologies, gamification, when implemented intuitively, it can be equally advantageous. The secret is to adjust the tools so that they align with organizational goals and are easily accessible
Gamification offers an approach that goes beyond simple performance recognition. She creates an atmosphere of healthy competition and encourages all employees to achieve better results. Above all, the approach is based on adaptation and flexibility, Rodrigues states.
The expert's comments are based on data. The survey Gamification in Marketing shows that 70% of two thousand global companies analyzed use gamification in some way. Already in Brazil, Gupy claims that four out of ten companies use gamification-based training to train employees.
