Serasa Experian, first and largest datatech in Brazil, estimates around 186.565 fraud attempts are recorded in the week before Mother's Day. According to the Serasa Experian Identity and Fraud Report 2025, Mother's Day is the third most active date for online commerce in Brazil, ranking only behind Black Friday and Christmas — scenario that favors the actions of digital criminals. Successful cases, these actions could cause a financial loss of more than R$ 1,4 billion for consumers and businesses
The purchase volume during the period, driven by promotions and the rise in online sales, it's the ideal setting for scammers to operate. Commemorative dates like Mother's Day are sensitive moments for digital security. Criminals exploit the increase in transactions to carry out scams more frequently, mainly in digital environments. That's why, It is essential that both consumers and companies are attentive to signs of fraud and invest in protective practices and technologies, alert Caio Rocha, Director of Authentication and Fraud Prevention at Serasa Experian
The survey is based on the daily average of frauds identified by the Serasa Experian Fraud Attempt Indicator, aligned with the potential for financial losses due to fraudulent transactions. Among the most common modalities are registration inconsistencies, misuse of personal data and manipulation of devices and identities
Among the most frequent scams during the period are observed
Fake sites and profiles on social media mimicking known stores for data theft
Messages with malicious links promising unbeatable promotions or gift deliveries
Cloning accounts in messaging apps to request transfers on behalf of third parties
Here are some essential tips for consumers:
• Ensure that your documents, cell phones and cards should be kept safe and secure, with strong passwords for access to the applications
Do not provide passwords or access codes outside the bank's website or app
Be careful with cards in in-person purchases, avoiding change when making payments in bars, restaurants and street vendors
Always check the card after the transaction and protect the password when entering it
• Keep the phone secure with biometrics and two-factor authentication
Check the reputation of stores and websites before making any purchases, and provide your personal information and card details only if you are sure that it is a secure environment
• Be wary of offers with very high discounts or that require upfront payments
Be careful with links shared in social media messaging groups or SMS
Do not lend or sell your data
Do not make transfers to friends or relatives without confirming by phone or in person that it is really the person in question, because, the person's contact may have been cloned or forged
Create secure passwords and update them frequently
• Monitor your CPF frequently to ensure that you have not been a victim of any Pix fraud
Use only secure payment methods and enable two-factor authentication whenever possible
For companies, the recommendations are
In an increasingly digital and interconnected business environment, where frauds evolve and expand rapidly, invest in layered fraud prevention technologies to protect the integrity and security of your company's operations
Ensure the quality and accuracy of the data from fraud prevention solutions through solutions that continuously improve in response to changes and threats of fraud
Understand deeply the profile of your user and constantly seek to minimize friction points in their digital journey, ensuring a smooth experience without compromising security
Use fraud prevention as a lever to generate revenue, implementing an intelligent orchestration of solutions that maximizes security, reduce losses and allow for a faster and more reliable shopping experience for the customer
Methodology
Serasa Experian estimated the risk of frauds in the week leading up to Mother's Day in 2025 based on data from the same period in 2024, when a fraud attempt occurred every 3,2 seconds
