Brazilian retail continues to rise, with the 300 largest companies in the sector generating R$ 1.129 trillion in 2023, according to the Cielo-SVBC ranking of the 300 Largest Brazilian Retail Companies. Within this scenario, the franchise market stands out, recording a nominal growth of 19.1% in the past year, according to the Brazilian Franchise Association (ABF). With this advancement, networks increasingly require technological solutions that can optimize communication and management of the units.
A Franchisee Center, a platform specialized in communication and management for franchise networks, has been innovating with a new feature that promises to optimize interaction between franchisors and franchisees. With the aim of centralizing all communication processes in a single environment, the new tool offers features such as integrated video conferences, records of service and meetings, and a customized help desk. This technology aims to simplify the daily operations of franchise networks, allowing for more efficient and organized interactions, as well as ensuring legal security and customizable service by sector.
For Dario Ruschel, CEO of Central do FranqueadoOne of the main challenges in the franchising sector is maintaining efficient communication between units, especially in the case of networks operating in multiple regions. "One of the biggest challenges in franchising is ensuring that all information reaches each franchisee clearly and promptly, especially in networks with larger operations and multiple units spread across the country," he/she states.
The feature also allows franchisors to create customized forms and establish service deadlines (SLAs) for different requests, ensuring that the needs of franchisees are met quickly and accurately. Furthermore, integrating internal notices into the platform reduces the risk of failures in transmitting important messages, keeping the entire network always updated and aligned.
Ruschelreinforces the company's commitment to offering innovative solutions aligned with the needs of the franchise market. "We are very pleased to launch this new tool, which represents a significant advancement in how franchise networks communicate and relate. We believe that unification and proximity are fundamental to the success of franchising, and we are committed to providing the necessary tools for our clients to achieve their goals," emphasizes Ruschel.
João Cabral, COO of the Franchisee Centerhighlights the benefits of the platform for franchisees. "With the Franchisee Central, franchisors can offer a more effective relationship between the two audiences. Our platform was developed to simplify the routines of franchise networks, providing a friendly and connected experience for all involved," says Cabral.
With the franchise market booming in Brazil, solutions like Central do Franqueado ensure the efficiency and sustainable growth of networks. The sector, which generated R$ 60.5 billion in 2023, has established itself as one of the pillars of Brazilian retail, and innovation plays a crucial role in maintaining this growth rate.
