The desire to undertake was always present in Thiago Pirinelli, who began his professional life at the age of 11, delivering leaflets on the streets of Sao Bernardo do Campo, in the interior of Sao Paulo. In the following years, he dedicated himself to the craft of locksmith, a profession that he maintained to pay for his studies in the area of computer science. At the age of 18, he left his teaching job and opened the first company. “I started in the field of digital communication and brands, with the company V-Control. My experiences strengthened me and guided my steps in opening my own company”, says Pirinelli.
The meeting with partner Percival Oliveira, a professional with more than 25 years of experience in sales and management, gave the insight to generate a new business model.In early 2012, they decided to turn ideas into reality and, between scribbles (literal) and software research, the first sketch of the CRM initial screen emerged.
Through casual conversation, the term “funil de vendas”, which was already present in their training since 2010, appeared as the perfect choice. It was as if they were about to baptize something new, which would become a reference in the world of sales and thus became the ideal choice to represent the innovative approach that the partners wanted to give to the company.
Discovering domain availability www.funildevendas.com.br aware of the importance of protecting the brand, the partners quickly took the necessary steps to ensure legal registration with the INPI (National Institute of Industrial Property). In just a few days, the concept became a brand, product and communication strategy.
“O differential of our company goes beyond the conceptual scope, extending to a specific training format and enriched with the fact of being the only Customer Relationship Manager (CRM) with Gamification in sales in Brazil, being one of the largest Software on the market with more than 5,000 CNPJ’s registered”, Pirinelli points out.
Entry into the franchise sector
The year 2023 is a milestone in the network, for its entry into the franchising sector and the arrival of Guilherme Sales, partner and responsible for expansion, inspiration with a history of overcoming and success. “By becoming a network, we started to offer more news, such as the launch of Automation Technology in CRM Software that has the function of making managers and sellers repetitive tasks and that make the 50% operation more efficient and productive & the debut of the Funnel Sales Portal''' ^^A great facilitator for the brand to act in the franchise system.
The financial results reflect the success of these initiatives. With a growth of 31% in the technological operation and 41.5% in the educational operation, the network recorded a turnover of R$2.1 million only last year.For 2024, the company set an ambitious growth target of 40%, with plans to end the year with 63 franchised units in operation and a turnover exceeding R$30 million.
Currently, the Sales Funnel''' it has 15 units in different regions of the country. “We will work with a franchisee in each city, operating in three different models: Start, Smart and Full. Under the leadership Percival Oliveira, Thiago Pirinelli and Guilherme Sales, the Sales Funnel has as motto 'bata goals every day.
“Our purpose is to transform people and companies through sales, working mainly with motivation and engagement. As we are a franchise of low investment, fast return, which shares official tools and cases, we know that the franchisee will succeed”, concludes Pirinelli.
