The desire to undertake has always been present in Thiago Pirinelli, who started his professional life at the age of 11, delivering flyers on the streets of São Bernardo do Campo, in the interior of São Paulo. In the following years, he dedicated himself to the locksmith profession, which he maintained to pay for his studies in the field of computer science. At 18, he left his teaching job and started his first company. "I started in the digital communication and branding industry with the company V-Control. My experiences strengthened and guided my steps in opening my own business," says Pirinelli.
The meeting with partner Percival Oliveira, a professional with over 25 years of experience in sales and management, provided the insight to generate a new business model. At the beginning of 2012, they decided to turn ideas into reality and, between sketches (literally) and software research, the first draft of the CRM's home screen was created.
Through casual conversation, the term“sales funnel”, which had been present in your training since 2010, appeared as the perfect choice. It was as if they were about to baptize something new, which would become a reference in the world of sales and thus became the ideal choice to represent the innovative approach that the partners wanted to give to the company.
Discovering Domain Availabilitywww.funildevendas.com.brIt was just the beginning. Aware of the importance of protecting the brand, the partners quickly took the necessary steps to ensure legal registration with INPI (National Institute of Industrial Property). In just a few days, the concept transformed into a brand, product, and communication strategy.
“Our company's differential goes beyond the conceptual scope, extending to a specific training format and enriched by the fact that it is the only Customer Relationship Manager (CRM) with Gamification in sales in Brazil, being one of the largest Software on the market with more than 5,000 registered CNPJs”, highlights Pirinelli.
Entry into the franchise sector
The year 2023 is a milestone in the network, marking its entry into the franchising sector and the arrival of Guilherme Sales, partner and responsible for expansion, an inspiration with a story of overcoming and success. As we become a network, we begin to offer more innovations, such as the launch of CRM Software Automation Technology – which is designed to perform repetitive tasks for managers and salespeople, making the operation 50% more efficient and productive – and the debut of the Sales Funnel Portal.™– a great facilitator for the brand to operate in the franchise system.
The financial results reflect the success of these initiatives. With a 31% growth in the technological operation and a 41.5% increase in the educational operation, the network recorded a revenue of R$2.1 million in just the past year. For 2024, the company has set an ambitious growth target of 40%, with plans to end the year with 63 franchised units in operation and revenue exceeding R$30 million.
Currently, the Sales Funnel™There are 15 units in various regions of the country. We will work with a franchisee in each city, operating in three different models: Start, Smart, and Full. Under the leadership of Percival Oliveira, Thiago Pirinelli, and Guilherme Sales, Funil de Vendas™ has the motto "hit targets every day."
“Our purpose is to transform people and companies through sales, working mainly with motivation and engagement. As we are a low-investment, fast-return franchise that shares official tools and case studies, we know that the franchisee will be successful,” concludes Pirinelli.
