EstrelaBet, one of the leading online betting companies in Brazil, announces the appointment of Luan Seixas as Head of Growth and Victor Blecker as Head of Branding. The two executives will report to CMO Renan Cavalcanti and will contribute to strengthening the company's positioning as a technology organization, driven by innovation, with a focus on customer experience and responsible gaming. EstrelaBet has been expanding its executive team with talents from leading companies such as Nubank, 99, PepsiCo, QuintoAndar, and Wildlife Studios.
With a solid background in growth strategies, CRM, and digital performance, Luan Seixas takes on the challenge of scaling the platform's user base, increasing retention rates, and maximizing results through data-driven and customer-centric initiatives. "I'm very excited to be part of EstrelaBet. We have the challenge of turning data into increasingly meaningful experiences, impacting the right people, at the right time, with the solution that truly makes sense for each individual," comments Luan. Graduated in Social Communication from PUC-Rio, with MBAs in Strategic Marketing (USP) and Digital Marketing (FGV), he has led teams in companies such as Medway, 99/DiDi Global, UOL EdTech, Descomplica, Laureate, and Limppano.
Victor Blecker assumes the role of Head of Branding with the mission to boost the value of the EstrelaBet brand in the market, highlighting its differentiators such as technology, trust, and proximity to the customer. "We will continue building a strong, connected, and innovative brand that offers a positive and responsible experience to the bettor," he states. The executive has held senior leadership positions at Lacoste, Fisia (SBF Group/Nike), Under Armour, and Adidas in the areas of branding, sports marketing, and digital. It is formed by PUC-SP and holds a Professional Certificate in Digital Marketing from the Kellogg School of Management (Northwestern University).
"We are a Brazilian technology company that puts the customer at the center of everything. We are strengthening our team with groups and a clear vision of product, innovation, and data, which allows us to create unique and personalized experiences for our audience. The arrival of Luan and Victor is part of several strategic moves to strengthen this focus," concludes João Gerçossimo, CEO of EstrelaBet.
