Among technology specialists, the theory circulates that the AI wave, which has garnered significant attention and investments, has shown characteristics of a new "bubble" about to burst, as has happened in the past with other solutions. The explanation lies in the fact that the same movement occurred with the Internet in 1999 and with autonomous cars in 2017, claiming that the“dot AI”, as the new bubble has been called, will likely have even greater economic effects than its predecessors.
The technology expertsbase their opinionsa fundamental point that has not yet been resolved in the use of AI: reliability. "As a clear example of this deficiency, many users of tools with GPT-4 language claim false facts completely invented by language models that can go unnoticed by the user, becoming the ' Achilles' heel' of this still emerging technology," explains Gabrielle Ribon, lawyer and innovation enthusiast and Master's student in Innovation and Entrepreneurship at the University of Edinburgh.
Ribon, who works in the financial market with a focus on new products and technologies, as well as being a specialist in Creative Technologies at Miami Ad School, states that “if this crucial point cannot be resolved, the technology is useless, since it does not fulfill its function”.
Furthermore, training and maintaining AI models consumes a significant amount of energy.. This information is confirmed by the statement that theGoogle saw a nearly 50% increase in carbon emissions compared to 2019, precisely because of the expansion of data centers to maintain artificial intelligence systems.
“Concerns about the possibility of a crisis related to the technology, banking and energy sectors due to market speculation come at a time when the use of this technological modality is booming, as a large part of industries and services have been looking for ways to incorporate machine learning tools into their activities,” warns the specialist.
Among these industries, there is a main highlight for the financial market. In Brazil, Febraban, the main representative of the national banking sector, has been advocating for the use of AI in the sector and the economy as a whole, focusing on the ethical and responsible use of this technology.
According to Gabrielle Ribon, market interest in artificial intelligence is inevitable, considered an exponential technology focused on analyzing large volumes of data. "The promise of increasing productivity by assisting in the execution of repetitive tasks and pattern recognition is tempting. However, it will be crucial to solve the reliability issue, as false information is not useful for improving processes and making strategic decisions. It is necessary for the market and users to carefully evaluate the progress and use of this technology in order to avoid significant economic and environmental impacts," he concludes.
