Close a business, be it due to a change of plans, end of cycle or necessity, it's always a challenge. The decision, by itself, it already carries an emotional and strategic burden and becomes even more complex when it involves the allocation of goods and utensils accumulated over the course of the operation. However, what many entrepreneurs do not know is that this collection can become an excellent opportunity for financial return
Kitchen equipment, furniture, office supplies, electronics, industrial machines and even utility vehicles can be resold quickly and securely through specialized digital platforms. This resale market has been growing rapidly and sustainably, driven by the increasing interest in cost-effective solutions
OnestudyThredup indicates that the second-hand products sector is advancing,average, three times faster than traditional clothing. Until 2027, segments like thrift stores should double in size, moving around US$ 350 billion. In Brazil, a OLXrevealed that 61% of consumers already use online platforms to sell used items as a way to generate extra income.On average, each person has R$ 2.113 objects that could be monetized, a source of capital waiting to be utilized
In this scenario, closing a deal doesn't have to mean total loss. On the contrary: with planning and strategy, the dismantling process can become an intelligent step in financial recovery
We are living in a moment when consumers and small entrepreneurs are more attentive to cost-benefit. Auctions and marketplaces are practical alternatives for acquiring and reselling products without paying full price, highlights the CEO of Kwara, Thiago da Mata
Why bet on resale
Beyond the financial gain, reselling used assets also strengthens the circular economy by extending the lifespan of equipment and preventing the premature disposal of materials in good condition
Reverse logistics, key piece in this process, allows the return of products to the production cycle through reuse, recycling or proper disposal. Despite its importance, Brazil still faces bottlenecks: according to theAbrelpe, about 45% of the waste that could be reused ends up being lost, generating an estimated annual loss of R$ 14 billion
Adopting sustainable practices not only reduces operational costs and optimizes resources, as well as strengthening the company's image even during the closure phase as a socially and environmentally responsible organization
The entrepreneur who chooses to resell their assets alleviates the financial impact of the closure and also encourages sustainable practices, in addition to supporting small businesses seeking quality equipment at affordable prices, reinforces Thiago
8 tips to turn your business assets into revenue
1) Make a detailed inventory
List all available items for sale: furniture, household appliances, tools, equipment, stock parts and related items. The more complete the inventory, greater attractiveness for buyers
2) Assess the condition
Well-maintained items tend to generate greater interest and achieve better offers. Take good photos, document any wear and tear, if possible, make simple repairs before announcing them
3) Choose trusted platforms
Prefer sites with a good reputation, security and nationwide reach. Kwara, Enjoei, OLX and Facebook Marketplace are popular and effective options
4) Be transparent in the descriptions
Brand report, model, usage time and actual condition of the item. This honesty helps build trust and avoid future complaints
5) Set realistic prices based on the market
Research prices practiced at auctions and similar marketplaces. The goal is to rotate inventory efficiently, not maximizing profit at any cost, guides Thiago
6) Take advantage of the reach of the platforms
Specialized environments already have an audience willing to buy. Kwara Auctions, for example, they attract interested parties and rely on social media and press coverage, optimizing the reach of your products
Sell in batches when possible
Group similar items (such as chairs, kitchen utensils or electronics) speeds up the sales process and can increase the average bid value
8) Combine the transportation and pickup well
Logistics varies depending on the platform used. Some leave the transportation to the buyer, others from the seller. Combine in advance to avoid surprises and ensure a smooth transaction
Closing a deal can mean, in fact, the beginning of a new phase. And selling your utensils with strategy makes all the difference in the final balance. What often seems like a problem can become immediate liquidity, just knowing how and where to sell, Thiago da Mata finishes.
