We are one of the largest economies in the world. But, few are the country's enterprises that benefit from robust innovation mechanisms in favor of their competitive growth. In a study conducted by Alexandre Pierro, one of the few Brazilians who participated in the development of ISO 56001, of innovation managementandfounding partner of PALAS, pioneering consultancy in this methodology in Brazil, it was found that companies using this international management methodology increase their understanding of the subject by 271%, gaining greater readiness and capacity to generate innovation, harvesting short-term positive results. The study is the result of a master's thesis conducted by the professional at the Federal University of ABC
There is, practically, two decades, We occupy intermediate positions in the global innovation ranking, even being such a thriving economy and having such a large consumer market. According to the latest Global Innovation Index (GII), carried out by the World Intellectual Property Organization (WIPO), we are in 50th position out of 133 countries. There is a significant incongruity between our economic and innovation positioning. ISO 56001 is an excellent opportunity for us to reduce thisgap”, Pierro scores
The main objective of the study was to evaluate the performance of organizations before and after the implementation of the ISO innovation methodology. Within this, five specific objectives were considered: to compare the processes and the innovation structure with or without the application of the standard; analyze the company's innovation culture and compare it with the application or non-application of the standard; analyze the launch of new products, services or processes created with or without the application of the standard; Compare the annual financial revenue generated from products related to innovation with the application or non-application of the standard; and compare the scalability of the innovation strategy within the organization with the application or non-application of the standard
The research methodology considered an online questionnaire about the principles of innovation; online questionnaire about innovation culture; and live interviews with innovation professionals from tactical level companies, strategic and operational. The online form response options were: strongly agree, I agree, I disagree, I totally disagree and I don't know how to comment
The first stage of the study surveyed 60 medium and large companies from various sectors to identify the most commonly used innovation methodologies. The result pointed to three: Design Thinking, Brainstorm and Agile. Having these information, the professional applied the research methodology in 17 Brazilian companies that have already adopted the innovation ISO. Among them, They are Grupo Boticário, Attentive, CPFL Energia, Eneva, Copel and many others with different sizes and segments
The responses of each company, second Pierro, they were grouped and classified according to the pillars and concepts of the ISO 56000 family of standards, what makes up a complete innovation management governance model, having ISO 56001 as the certifiable standard. The results were surprising
According to the investigator, the level of understanding of overall innovation strategy is almost three times higher in companies that adopted ISO. Analyzing topics such as the definition of innovation; innovation goal; focus and type of innovation; innovation process; objectives and innovation indicators; innovation tools; and idea program, the maturity level of strategic innovation leaders jumped from 35,71% to 87,50%; the tactical team was 29,58% to 90,27%; and among the operational team was 32,70% to 88,10%
The look at the ecosystem recorded a 58% increase to 67,1%. Communication improved from 55% to 69%,5%. The resources needed to innovate – as time, people, knowledge, infrastructure andbudget – improved from 62% to 72%. All these aspects are essential to ensure a continuous and high-impact innovation strategy
Regarding culture, the fear of making mistakes dropped from 43,3% for 37,9%; what demonstrates the creation of a safer and more supportive environment for presenting new ideas. This fear creates a defense system within corporations, preventing professionals from sharing their ideas for fear of being reprimanded. ISO can make the corporate environment safer, with less resistance to innovation, Celebrates Pierro
All these highlighted improvements contribute to a greater balance between efforts and investments in innovations, which was also identified in the study. With this methodology, the organizational ambidexterity – what is the ability to think about the future while meeting the needs of the present – improved about 10% in the interviewed companies, reinforcing the greater capacity to explore innovation
The results achieved so far show that ISO 56001 can be an important methodology to boost innovation in our country. This governance model is proving to be the most effective way to leverage innovation, creating numerous gains in strategic aspects, understanding of the ecosystem, culture of innovation, leadership, uncertainty management, communication, support and process. It is our chance to improve our position in the global innovation ranking and become more competitive on the world stage, Pierro finishes
