Whether for established entrepreneurs or those planning to start from scratch, the beauty industry is always promising and continues to offer significant opportunities with increasing demand. According to Sebrae data, services focused on health and well-being are at the top of the list of the best areas to invest in, a scenario driven by the aging population and increasingly busy lifestyles, which open up a huge market share in search of innovative solutions. Whoever manages to combine technology with personalized experience and efficiency in the services provided will surely prosper.
Just as the demand for this type of service is enormous, every day a new clinic, a new space, a new professional emerges, and the question that won't go away is: How to stand out amidst fierce competition? Digital positioning is a path and an indispensable strategy.
“Social media is a powerful showcase for your work, but it is essential to know how to use it to highlight your skills and differences and stop being just another person in the market”, explains Thassia Piezzaroli, a digital marketing specialist in the beauty sector and creator of the course “Unlocking on social media”.
The professional, who is a partner of the phenomenon Natalia Beauty at NB Digital, an educational info product company, shares that it is necessary to see social media as companies, whose profit depends on engagement. "The content needs to be attractive enough to keep the audience engaged, as the algorithm favors those who can capture and retain users' attention. If a person enters, spends only seconds, and leaves the page, it means that the content was not interesting, and the algorithm will take care of 'boycotting' and delivering less to people," explains Thassia.
Furthermore, it is essential to set clear goals when entering the digital environment, such as increasing brand visibility, attracting qualified followers, and eventually becoming a market reference. "Choosing the right platforms based on the target client's profile and maintaining a consistent strategy are equally essential," he clarifies.
The specialist also recommends considering investing in paid traffic to accelerate growth, a practice that has proven to be highly effective. "I always say that it's better to work on a single network consistently than on several in a scattered and inconsistent way. Hiring a paid traffic professional is also a very worthwhile investment," she reveals.
Finally, Thassia highlights the importance of creating genuine connections through content. "Avoid an overly technical profile; it's important to blend valuable information with light and engaging content that brings humor and inspiring stories. It's the so-called escape editorial line, amidst valuable content; the idea is to entertain people," he concludes.
