According to the Ipsos Pulsos 2023 survey, 61% of Brazilians face difficulties saving money. A fact that exemplifies this issue is related to some developed countries, that have higher household savings rates, while Brazil is well below the global average
This scenario is exacerbated by inflation and economic instability, that increase the difficulty for the population to maintain a financial reserve. However, the lack of information and discipline regarding personal finance management are critical factors, and even more urgent, that contribute to this situation
SecondMarilucia Silva Pertile, co-founder of theStart Growth, that delivers expertise, capital and experience for startups, fintechs focused on personal finance have offered new solutions to tackle this challenge. A fintech Smart Save, a recent push by the company, it is a remarkable example of how innovation can help solve common financial problems. The solution allows users to save and invest money automatically based on their daily purchases, functioning as a modern 'digital safe', explain
Digital safe
For the investor, Smart Save brings a revolution in the way Brazilians save because it directly addresses one of the main weaknesses of the population regarding spending: the lack of control over bank statements and credit card limits
The proposal of Smart Save is simple, but it promises to be effective: with each purchase made with the credit card, debit or pix, an additional value (previously parameterized) is kept as an investment, through the rounding of the change. "They offer our vault of the past", but in digital format. It is a B2C fintech that processes in a way we had not seen until now, highlights.
Challenges and opportunities for financial education
The lack of financial knowledge among the majority of the population is a significant obstacle to the saving capacity in the country. However, according to the specialist, the investment in innovative solutions that help them overcome these challenges can be a way for them to start becoming interested in investment possibilities. "They can reach both audiences that have difficulty saving money", how many those who wish to learn to invest and do not know where to start, reinforces Marilucia
