StartNewsBalancesEdenred Invests €480 Million in Technological Innovation in 2023

Edenred Invests €480 Million in Technological Innovation in 2023

Edenred, the digital platform for services and payment methods, announced an investment of €480 million in technological innovation in 2023, representing a 25% increase compared to the previous year. Since 2016, the French group has invested over €2.4 billion in technology in the 45 countries where it operates.

Gilles Coccoli, president of Edenred Brazil, highlights the importance of these investments for the company's service expansion. "Investment in technology is essential for expanding our range of services focused on the B2B2C model, integrating partner solutions and expanding our distribution channels," says Coccoli.

In 2023, Edenred managed €41 million in turnover, mainly through mobile applications, online platforms, and cards. "We have approximately three thousand professionals dedicated to technological development in the Group, including internal staff and third parties, with about 200 of them specialized in data," reveals the executive.

Edenred also aims to enhance the customer experience through technology. An example is EVA (Edenred Virtual Assistant), an artificial intelligence-based tool that provides personalized support to employees, client companies, and merchants. Developed by the Brazilian operation, EVA serves the audiences of Ticket, Edenred Ticket Log, Edenred Repom, and Edenred Pay, as well as the company's employees in areas such as HR and legal. "Interactions have become 35% faster compared to the performance of the call center, and EVA has already handled over 8.5 million external customer interactions," details Coccoli.

Cybersecurity is also a significant focus of Edenred's investments. "The IT Security area invests in controlling user access to the Group's various applications, with additional layers in the login area," comments Coccoli. To increase the efficiency of internal processes, Edenred developed the RPA Project (Robotic Process Automation), saving over 100,000 hours of repetitive work in Brazil since 2018. In 2023, the 52 active robots in the Brazilian operation carried out 444,000 actions, saving 23,000 robot hours, equivalent to more than 48,000 hours of human work.

To ensure the safety and efficiency of your operations, Edenred prioritizes the use of cloud-based IT solutions provided by companies recognized for their quality and long-term viability. Since 2020, the Group has been migrating its functionalities to cloud solutions, a process that will continue to improve the quality of products and services. "Cloud-based solutions ensure a high level of data availability and security, making transactions for our end users much more efficient," concludes Coccoli.

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E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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