Edenred, digital platform in services and payment methods, announced an investment of €480 million in technological innovation in 2023, representing a 25% increase compared to the previous year. Since 2016, the French group has already invested more than €2,4 billion in technology in the 45 countries where it operates
Gilles Coccoli, president of Edenred Brazil, highlights the importance of these investments for the expansion of the company's services. "Investment in technology is essential for expanding our range of services focused on the B2B2C model", integrating partner solutions and expanding our distribution channels, Coccoli states
In 2023, Edenred managed €41 million in business volume, mainly through mobile applications, online platforms and cards. "We have approximately three thousand professionals dedicated to technological development in the Group", including internal and third parties, with about 200 of them specialized in data, reveals the executive
Edenred also aims to enhance the customer experience through technology. An example is the EVA (Edenred Virtual Assistant), a tool based on artificial intelligence that provides personalized support to employees, client companies and merchants. Developed by the Brazilian operation, EVA serves the Ticket audiences, Edenred Ticket Log, Edenred Repom and Edenred Pay, in addition to the company's employees in areas such as HR and legal. "Interactions have become 35% faster compared to the performance of the call center", and EVA has already completed more than 8,5 million external public services, details Coccoli
Cybersecurity is also a significant focus of Edenred's investments. "The IT Security area invests in controlling access for users of the different applications of the Group", with additional layers in the login area, comment Coccoli. To increase the efficiency of internal processes, Edenred developed the RPA Project (Robotic Process Automation), saving more than 100 thousand hours of repetitive work in Brazil since 2018. In 2023, the 52 active robots in the Brazilian operation performed 444 thousand actions, saving 23 thousand robot hours, the equivalent of more than 48 thousand hours of human work
To ensure the safety and efficiency of your operations, Edenred prioritizes the use of private cloud-based IT solutions, provided by companies recognized for quality and long-term viability. Since 2020, The Group has been migrating its functionalities to cloud solutions, a process that will continue to improve the quality of products and services. Cloud-based solutions ensure a high level of data availability and security, making the transactions of our end users much more efficient, concludes Coccoli
