The way people consume has changed — and the pharmaceutical sector is keeping up with this transformation. Buying online has become a habit, and the pharmacies that recognized this are opening new growth opportunities. More than a sales channel, e-commerce has become a bridge between the pharmacy and the customer's life, bringing convenience, speed, and proximity.
It is with this perspective that Digital Pharmacies strengthen the digital ecosystem for the pharmaceutical retail sector. The platform integrates solutions ranging from creating the online store to inventory management, marketing campaigns, delivery logistics, and connection with marketplaces. The proposal is clear: to make digitalization accessible, efficient, and strategic for pharmacies of all sizes — from large chains to independent drugstores.
Within this ecosystem, Farmácias E-commerce offers a complete structure for pharmacies to operate their own online store, with direct support in sales. The solution includes a customized website and app, integration with payment systems, and digital marketing tools such as Google My Business. Additionally, it constantly invests in digital media — Google, Instagram, Facebook, and TikTok — which attracts qualified traffic and generates real conversion opportunities for the participating pharmacies. Digital Pharmacies also feature a robust marketplace and an efficient logistics solution, enabling deliveries in about 33 minutes (depending on the location), even without a dedicated fleet, enhancing the level of service and competitiveness of local pharmacies.
"Having an online pharmacy today means being available 24 hours a day, seven days a week. This means that the customer can address a need at any time — without leaving home," says Rodrigo Brisolara, Executive Business Manager of Farmácia E-commerce. At the same time, the pharmacy breaks down physical barriers and connects with an audience that values convenience, good prices, and reliable service. "Numbers from a recent IQVIA study show that Brazil is already in third place in the global ranking of pharmaceutical sales via the internet, behind only Germany and the United States," emphasizes Brisolara.
In addition to improving the shopping experience, e-commerce also transforms internal operations. Order automation, inventory integration, and data utilization make daily operations more organized, reduce errors, and increase productivity. With that, the pharmacy can focus on what really matters: taking good care of its customer.
Another major advantage is the ability to integrate physical and digital channels. Models like "buy online and pick up in store" have become popular, offering consumers more freedom to choose how they prefer to be served. "This strengthens the relationship with the local community without losing the advantages of the online environment," points out Brisolara.
Digital Pharmacies aim to turn the digital into a natural extension of the counter. "Investing in e-commerce is ensuring strategic digital presence. It is being closer to people, respecting their time, understanding their habits, and offering solutions that truly make a difference," he assures.
