With a strategy aimed at enhancing the customer's shopping experience,Smart Space, steel frame ecosystem, forecasts revenue of over R$ 40 million solely from e-commerce in 2025. Double compared to last year. Growth will be driven by investments in Artificial Intelligence (AI) and the metaverse, technologies that promise to enhance the shopping experience and customization of digitally marketed projects.
Currently, business interactions and house transactions conducted through e-commerce account for about 6% of the company's revenue. It is precisely because of the lack of familiarity with the format that we invest so much in the experience on this channel. Our strategy has focused on offering the possibility to customize projects with just a few clicks, from choosing finishes to financing options, all in a fully digital way. We believe that this channel still has a lot of room for growth, he adds.
Thinking of ensuring a consistent experience in this sales format, the company relies on the use of AI for organic customer acquisition with SEO-optimized texts, as well as on automation and personalization of customer service through intelligent chatbots, responsible for optimizing the brand's digital operation by 45%.
Furthermore, technology has been used with a focus on adapting offers, recommendations, and content according to the user's profile and behavior. "Since our customer base is extensive, this measure is essential for assertive communication throughout the entire purchase journey," explains Fernando Scheffer, Marketing Director and founder of Espaço Smart.
Investing in innovation for 2025
Another resource that will receive special attention throughout the year will be metaverse solutions. Based on the technology, the store offers a "village" on its sales platform, allowing customers to virtually browse house designs, view details, interact with the 3D environment, and even simulate customizations as if they were visiting the house itself. "Through this possibility, we expand engagement and provide a much richer and more interactive purchasing journey for the audience, an experience that is not very common within the construction sector," the executive points out.
According to Scheffer, the combination of the two technologies has been essential to increase the average ticket of the brand's online sales. This happens through two complementary pillars: personalized and intelligent recommendations and immersive investment experiences. "By analyzing customer preferences and behavior, AI suggests complementary products or versions that the consumer would not have considered. Through the metaverse, it is possible to make this possibility interactive, increasing the customer's interest," it adds.
In addition to investments in AI and the metaverse, the company is planning other innovations focused on e-commerce. Among the efforts are the digitization of B2B operations into a fully customized platform for enterprise clients, including space for quotations, negotiations, and delivery management for large projects and constructions. Another new feature is the launch of a platform exclusively for architects to submit projects and refer clients to build with Light Steel Frame.
“With e-commerce for homes, we bring to the market a completely different way of buying a property. Each new step is designed to make this experience even more interesting and attractive to the public,” concludes Scheffer.
