Brazilian e-commerce continues to grow. According to data from the Brazilian Association of Electronic Commerce (ABComm), the sector moved R$ 100.5 billion in the first half of 2025. The result is supported by the advancement of digitalization, the diversification of payment methods, and the increase in consumer confidence in the online environment.
Between January and June, more than 191 million orders were recorded, with an average ticket of R$ 540. The number of virtual buyers has exceeded 41 million, reinforcing the importance of e-commerce as a consumption channel for different profiles and income brackets.
For the second semester, ABComm projects an even more impressive performance, driven by seasonal dates such as Black Friday, Christmas, and international sporting events, as well as the positive impact of Drex, the Central Bank's digital real, which is expected to enhance financial inclusion and facilitate transactions.
For Fernando Mansano, president of ABComm, the scenario points to sustainable growth and opportunities for the entire retail ecosystem. Brazilian e-commerce is experiencing a period of consolidation and innovation. Companies are investing in shopping experience, logistics, and new technologies, while consumers are increasingly confident in the digital environment. This combination strengthens the sector and expands its role in the national economy.
In the overall balance sheet, the performance of the first semester reinforces the strength of e-commerce in Brazil and its ability to adapt to new consumer demands. With constant innovation and strategies focused on convenience, safety, and personalization, the sector is consolidating as one of the main growth drivers of retail, paving the way for a second half of even more positive results.
