The adoption of Artificial Intelligence in Brazil has just gained a new accelerator. THE District, a platform known for its performance in digital transformation and open innovation, announced a strategic partnership with ElevenLabs, a global leader in voice and audio technologies. The objective of the union is to professionalize and expand the use of voice agents (Voice AI) in the national corporate environment.
The collaboration aims to solve a common bottleneck in the implementation of new technologies: the distance between the raw tool and its practical application in business. To achieve this, the project will use the structure of AI Factory do Distrito — an engineering and design arm focused on prototyping and scaling — to implement ElevenLabs' speech synthesis solutions.
Voice as infrastructure, not just “feature”
For Gustavo Araujo, co-founder and CEO of Distrito, voice is no longer an accessory resource but is becoming a fundamental layer of interaction between brands and consumers.
"More than a technological trend, we understand voice as a new layer of intelligent interaction that should be part of companies' daily lives. This partnership strengthens our ability to support clients to transform processes, products and experiences using AI in a responsible and impact-oriented way", says the executive.
The idea is that ElevenLabs' technology provides the technical basis (the “bricks”), while the District works on the solution architecture, ensuring that the implementation brings a return on investment (ROI) and is not just experimental.
Training and Governance
One of the differences of the agreement is the focus on technical training. District teams will undergo continuous training led by ElevenLabs experts. The program ranges from global AI engineering best practices to rigorous AI engineering protocols. security and governance — critical points for large corporations that fear misuse of data or failures in automated communication.
Brunno Santos, General Manager of ElevenLabs in Brazil, highlights that the partnership is the necessary bridge between the software and the market strategy.
"We see strategic partners, like Distrito, as true multipliers. By combining ElevenLabs' technology with AI Factory's consultative expertise, we create the ideal conditions for companies to advance at speed, but without giving up responsibility and technical security", comments Santos.
The next step for AI in Brazil
The initiative comes at a time when the Brazilian market is seeking digital maturity. The integration of voice agents capable of chatting naturally allows for complex automations, from customer service (Customer Experience) to internal HR and sales processes.
The partnership promises to provide Brazilian companies with frameworks for experimentation and scalability, positioning voice as a global competitiveness tool. “In the District, we understand that all technological evolution only makes sense when it generates concrete value for people, processes and businesses”, concludes Araujo.
