Dinamize, a technology company renowned for its solutions in marketing automation and digital relationship management, has just inaugurated a branch in Minas Gerais. The new unit located in Divinópolis represents a strategic step by the company to be even closer to a market that already counts major clients, such as PUC Minas, Unimed, Sebrae MG, Frio Peças, and Loja Elétrica. The expectation is to double this portfolio in one year, further consolidating the brand's presence in the state.
According to Jonatas Abbott, the managing partner of Dinamize, the decision to expand the operation in Minas Gerais reflects the region's digital maturity. “Hoje temos clientes muito importantes em cidades como Uberlândia, Belo Horizonte e Divinópolis. O mercado mineiro se destaca pelo uso intensivo de ferramentas digitais, o que abre oportunidades relevantes de negócios e parcerias com agências, consultores e plataformas locais”, afirma. The new office, located at 19 Minas Gerais Street, in downtown Divinópolis, will have a team prepared to meet regional demands, strengthening its proximity to and connection with companies.
Minas Gerais as a strategy
The choice of Minas Gerais is directly related to the dynamism of the local market. According to Sebrae's survey, 71% of small businesses in Minas Gerais already use social networks, apps, or the internet to sell their products or services, an index that reveals the high degree of digitalization of the state. For Dinamize, this is an opportunity to consolidate its main asset: its people.
“O que muda é que, a partir de agora, temos um time que entende a cultura local e como o mercado se movimenta. Isso facilita a construção de conexões sólidas e a demonstração de como nossa tecnologia pode apoiar as empresas mineiras a alcançarem melhores resultados em marketing e relacionamento com clientes”, destaca Abbott. In addition to the inauguration of the office, the company intends to invest in in-person actions, such as participation in events and partnerships with regional agencies, as well as presenting to the people of Minas Gerais its latest solutions, including resources based on artificial intelligence.
National presence and constant innovation
Founded in 2000, Dinamize has established itself as one of the leading Brazilian companies in the digital marketing technology sector. Over the course of its history, the company expanded its operations from email marketing solutions, incorporated social media monitoring tools, and built a comprehensive automation platform that today serves more than 12,000 brands worldwide. Among the clients that use your solutions are names such as Hospital Albert Einstein, Unimed, Tigre, Beto Carrero, Tilibra, Museu da Língua Portuguesa, Brinquedos Estrela, Instituto Ayrton Senna, and B3.
Even in a challenging scenario for the Brazilian economy, Dinamize maintained growth and reached revenue of R$ 24 million in 2024. The result is the product of a strategy focused on larger accounts, especially e-commerce, a sector that strengthened during the pandemic. The average ticket per customer almost doubled, and the satisfaction index reached 100%, a reflection of close and humanized service, in addition to investments in innovation and own infrastructure.
