Brazilian micro and small businesses moved R$ 67 billion in e-commerce in 2024, a record of over 1200% growth in five years, according to data from the Ministry of Development, Industry, Commerce, and Services (MDIC) based on the Federal Revenue Service.
For Reginaldo Stocco, CEO of vhsys — a technology company specializing in online business management solutions — this advancement suggests that small retailers are finally migrating to marketplaces. However, the executive believes that many of them still slip up on common mistakes that compromise the return of this digital transformation.
“É estimulante ver esse movimento, mas muitos ainda se perdem justamente naqueles detalhes que definirão quem decola de fato”, afirma Reginaldo.Next, the specialist highlights three classic but decisive mistakes that can undermine the results of small entrepreneurs:
1. Not pricing with a holistic view
Many retailers set prices by only looking at competitors, without considering marketplace fees, shipping costs, or margin strategy.What to doCalculate the final price based on the total cost of the operation. Use comparative tools and do not sacrifice profitability for temporary visibility.
2. Lack of professional description and image
Ads with low-quality photos or generic texts do not convince those who are not yet familiar with your brand.What to do:Invest in sharp photos, varied angles, and clear descriptions. Highlight benefits, uses, differentiators, and keywords that assist in the platform's internal search.
3. Manual management of stock and orders
Manual updates leave room for errors: out-of-stock products remain for sale, orders are delayed, and reputation is affected.What to doIntegrate your system (ERP or management platform) with the marketplace to automatically synchronize stock, order status, and avoid unpleasant surprises for the consumer.
