Children's Day is one of the most profitable times for e-commerce in Brazil, with revenue reaching R$ 5.95 billion last year, according to data from the Brazilian Association of Electronic Commerce (ABCOMM). The data is marked by a significant increase in sales, and merchants who have online stores or operate on marketplaces find an excellent opportunity to boost their businesses. However, to stand out among the competition, it is necessary to go beyond attractive offers and focus on a good business management strategy for better organization and agility.
Claudio Dias, CEO of Magis5, a startup specialized in automation and marketplace integration, shares some valuable tips for those looking to boost their sales during this period. He states that the first step to winning over consumers is to ensure that the operation is smooth and hassle-free. "During periods of high demand, such as Children's Day, efficient processes and a frictionless shopping experience are essential to achieve good results," explains Dias.
Dias also emphasizes that optimizing presence in marketplaces is essential. "With or without their own website, virtual merchants can increase their sales by listing their products on major marketplaces, which already attract a large number of consumers," he comments.
From there, it is important to ensure that the ad is complete with information, with categorization and product descriptions, making it easier for customers to search for the desired products, which helps to further increase the conversion rate.
Additionally, having a management tool simplifies business management, especially during holiday periods when sales and operations tend to increase. This automation not only helps keep the workflow organized but also ensures that the company responds efficiently to high demand.
“Technologies like Magis5’s facilitate operations, from inventory control to issuing invoices, allowing the sales process to be managed in an easy and practical way. This operation, in times of high demand, like these, brings peace of mind to the seller and agility to the customers,” adds Dias.
Another tip is to use promotional tools, such as sponsored ads, which can also significantly increase product visibility and generate more sales. "The use of demonstrative videos, showing the products in action, is another good strategy, as it offers a more immersive shopping experience. Campaigns can be carried out directly within the marketplaces, making the process easier," adds Dias.
Creativity in campaigns also becomes a strong point to highlight a product in e-commerce. The creation of product kits is recommended as a strategy that helps sell more and retain customers. Additionally, creating campaigns that tell exciting and relevant stories for Children's Day and connecting them to offers can generate more engagement and stimulate the desire to buy.
Taking advantage of market trends and trending topics, such as the growing environmental awareness, can also be an excellent opportunity to generate business. "Promoting eco-friendly products and responsible production practices tends to attract consumers engaged in environmental preservation, creating a stronger bond with brands that reflect these same principles and values," says the CEO of Magis5.
Finally, simplifying the checkout process is another very important factor to prevent cart abandonment. Dias emphasizes that a hassle-free purchasing process, combined with quick and accessible customer service, can make all the difference in converting visitors into buyers.
“By using Magis5, a management hub, sellers can organize and optimize their operations, especially during periods of high demand such as holidays. The expertise and automation offered by the platform can be the difference between remaining competitive in marketplaces and standing out, generating better results and strengthening the brand’s presence,” concludes Claudio Dias.