Tips for online stores to attract customers during Children's Day

Children's Day is one of the most profitable times for e-commerce in Brazil, with a turnover that reached R$ 5.95 billion last year, according to data from the Brazilian Association of Electronic Commerce (ABCOMM). The date is marked by a significant increase in sales, and merchants who own virtual stores or operate in marketplaces find an excellent opportunity to leverage their business. However, to stand out amid the competition, it is necessary to go beyond the attractive offers and focus on a good business management strategy for better organization and agility.

Claudio Dias, CEO of Magis5, a startup specialized in automation and integration of marketplaces, brings some valuable tips for those who want to boost their sales in this period.He states that the first step to win over consumers is to ensure that the operation is agile and hassle-free. “In periods of high demand, such as Children's Day, efficient processes and a frictionless shopping experience are essential to achieve good” results, explains Dias.

Dias also reinforces that optimizing the presence in marketplaces is fundamental.“With or without a website of their own, virtual merchants can increase their sales by inserting their products in large marketplaces, which already attract a large number of consumers,”,”. 

From there, it is important to ensure that the ad is complete with information, categorization, product description, facilitating the search of customers for the desired products, which helps to further increase the conversion rate.

In addition, having a management tool simplifies business management, especially during commemorative periods, when sales and operations volume tends to grow. This automation not only helps keep the workflow organized, but also ensures that the company responds efficiently to high demand.

“Technologies such as Magis5 facilitate the operation, from inventory control to invoice issuance, allowing the sales process to be managed in an easy and practical way. This operation, in times of high demand, such as these, brings tranquility to the seller and agility to the customers”, adds Dias.

Another tip is to use promotion tools, such as sponsored ads, can also significantly increase product visibility and generate more sales.“The use of demo videos, showing products in action, is another good strategy, as it offers a more immersive shopping experience. Campaigns can be carried out within the same marketplaces, facilitating the” process, adds Dias.

Creativity in campaigns also becomes a strong point to highlight a product in e-commerce. The creation of product kits is indicated as a strategy that helps to sell more and retain customers. In addition, creating campaigns that tell exciting and relevant stories for Children's Day and connect them to offers can generate more engagement and awaken the desire to buy. 

Taking advantage of market trends and rising themes, such as growing environmental awareness, can also be an excellent opportunity to generate business.“Promoting eco-friendly products and responsible production practices tends to attract consumers engaged in preserving the environment, creating a stronger bond with brands that reflect these same principles and values”, says Magis5 CEO.

Finally, simplifying the checkout process is another important factor to avoid cart abandonment.Dias emphasizes that an uncomplicated purchase flow, combined with agile and available customer service can make all the difference in converting visitors into buyers. 

By using Magis5, a management hub, sellers can organize and optimize their operations, especially in periods of high demand such as commemorative dates.The expertise and automation offered by the platform can be the difference between maintaining competitiveness in marketplaces and standing out, generating better results and strengthening the presence of the” brand, concludes Claudio Dias.