Topics related to International Women's Day, celebrated on March 8th, gained prominence on social media between January 1st and March 10th of this year. According to STILINGUE by Blip, a multichannel platform aimed at creating better digital experiences between brands and consumers through social listening and the potential of artificial intelligence, the data yielded 37,360 publications on the topic with a potential reach of over 169 million users across digital channels.
The analysis indicates that from February 25th onwards, there were more than 170 posts per day, and until March 8th, a total of 22,846 publications related to the date were accumulated.On the 7th and 9th, respectively, the volume of comments was 3,494. "Day of Struggle / March 8," "Gender Violence," "Gifts," and "Flowers" were the most posted terms, along with Salary Equality, Female Friendship, Women in Technology, Women in Education, and Motherhood.
According to the study, 46% of conversations about these topics related to International Women's Day took place on X (formerly Twitter), 21% on Facebook, 19% on Instagram, and 13% on news portals.More than 1,500 publications discussed the daily fight for respect for women, and on social media, internet users recalled the history of March 8, which involves demands for better working conditions, voting rights, and equality.
One of the highlights that the STILINGUE By Blip survey points out is that the comments with the most interactions were related to football.The teamsVascoandSão PauloThey paid tribute on Instagram and emphasized the importance of talking about respect.Some posts used the date to remember the history of women who made an impact on society, such as the artist Frida Kahlo. Monitoring also highlighted physical, psychological, and patrimonial violence as recurring themes, with over 1,500 mentions.
Another topic discussed was the relationship between the gifts given to women on the commemorative date, with over 1,400 conversations. The posts about the subject appeared alongside messages of recognition, emphasizing that exchanging gifts would be a way to celebrate the strength and importance of women. During this period, several brands showcased on social media how their products could be dedicated to women. The fashion, makeup, and jewelry/accessories sectors, as well as candy shops, were the ones that posted the most.
"For companies, social listening is a powerful tool to generate insights from conversations on digital channels and turn them into actions aligned with audience trends and behaviors," highlights Menedjan Morgado, Insights Manager at Blip."These insights are also relevant in the context of International Women's Day, allowing companies to better understand women's needs and expectations, and to adapt their strategies in a more inclusive and impactful way," he concludes.
STILINGUE methodology by Blip
The monitoring took into account channels such as X (formerly Twitter), Facebook, Instagram, blogs, portals, BlueSky, forums, Reclame Aqui, and YouTube. The data presented reflect the volume of mentions associated with International Women's Day. For the collection of information, the keywords "Women's Day," "Women’s Day," "dia da mulher," and "dia das mulheres" were mapped.
