Topics related to International Women's Day, celebrated on March 8, gained prominence on social media from January 1 to March 10 of this year. According to STILINGUE by Blip,multichannel platform aimed at creating better digital experiences between brands and consumers, through social listening and the potential of artificial intelligence, the date yielded 37.360 publications on the topic with a potential reach of over 169 million users on digital channels.
The analysis indicates that from February 25 there were more than 170 posts per day and until March 8, they summed to 22.846 publications related to the date.In 7 and 9, respectively, the volume of comments was 3.494. “Dia de Luta/8 de março”, "Gender violence", "Present" and "Flowers" emerged as the most posted terms, in addition to equal pay, Female friendship, Women in technology, Women in education and motherhood
According to the study,46% of the conversations about these topics related to International Women's Day took place on X (formerly Twitter), 21% on Facebook, 19% on Instagram and 13% on news portals.More than 1.500 publications talked about the daily struggle for respect for women, and on social media, internet users recalled the history of March 8, which involves demands for better working conditions, right to vote and equality.
One of the highlights that the STILINGUE By Blip survey points out is that the comments with the most interactions were related to football.The teamsVascoandSão Paulothey paid tributes on Instagram and emphasized the importance of talking about respect.Some posts used the date to remember the history of women who marked society, like the artist Frida Kahlo. The monitoring also highlighted physical violence, psychological and property as recurring themes, with more than 1.500 mentions.
Another topic discussed was the relationship between the gifts given to women on the commemorative date, with more than 1.400 conversations. The posts about the subject appeared along with messages of recognition, highlighting that the exchange of gifts would be a way to celebrate the strength and importance of women. In the period, various brands showed on social media how their products could be dedicated to women. The fashion sectors, maquiagem e bijuterias/joias, besides candy stores, they were the ones who posted the most.
For companies, social listening is a powerful tool to generate insights from conversations on digital channels and transform them into actions aligned with audience trends and behaviors, highlights Menedjan Morgado, Insights Manager at Blip.These insights are also relevant in the context of International Women's Day, allowing companies to better understand the needs and expectations of women, adapting your strategies in a more inclusive and impactful way, concludes
STILINGUE methodology by Blip
The monitoring took into account channels like X (formerly Twitter), Facebook, Instagram, blogs, portals, BlueSky, Forums, Reclame Aqui and YouTube. The data presented reflects the volume of mentions associated with International Women's Day. For the collection of information, the keywords International Women's Day were mapped, International Women's Day, women's day and women day.
