Consumer Day, celebrated on March 15th, is one of the most anticipated moments in Brazilian retail. The data offers discounts to customers and represents an opportunity for businesses to increase their sales. So far, searches for Consumer Day have increased by 150% on Google, according to Hostinger.
According to the Best Guide, 64.4% of Brazilians were attentive to Consumer Day promotions in 2024. Of these, 27.2% would buy for the first time during the event, which demonstrates the growth in demand in recent years.
For the 2025 edition, sales expectations are positive, with the continuation of the recent growth trend, as well as the increase in the purchasing power of Brazilians.
What is the projection for Consumer Day in 2025?
With offers similar to Black Friday, Consumer Day presents favorable forecasts for increased sales, following a trend of growth in commerce in the first half of the year, according to experts.
In 2024, a report from Neotrust revealed that the revenue generated by the date exceeded R$600 million, representing a 34.7% increase compared to the monthly average.
For 2025, there are some trends worth paying attention to, both for stores and consumers:
- Growth of E-commerceIn 2024, the sector recorded a 10.5% increase, with revenue exceeding R$ 200 billion. Consumption through digital platforms has become an essential part of Brazilians' shopping, with systems that offer more practical and efficient service.
- Changes in Consumption HabitsThe demand for digital platforms reflects the changes in consumer behavior, who, being more connected to the internet, prefer faster and more convenient ways to shop, especially after the pandemic.
- Demand for Promotions and DiscountsThe increase in activity on Consumer Day is directly related to the search for offers in various sectors. This should be driven by personalized marketing campaigns and advanced technologies, such as artificial intelligence.
- Increase in SalesThe expectation is that sales on Consumer Day 2025 will surpass the figures of 2024. Furthermore, digital marketing campaigns will play an even more significant role in the context of digitalization.
- The Role of Digital Platforms and Social MediaSocial media campaigns, such as Instagram, TikTok, and Facebook, will be crucial to expanding reach. E-commerce sites should also be more intuitive, making the shopping journey easier.
Which Products Are Most Purchased on Consumer Day?
A survey conducted by Neotrust, with data from 2024, revealed which products are most sought after by consumers on the date. The study showed that, in terms of the number of orders, health products led, with the highest increase, rising from 13.7% to 17.2%.
Fashion items, accessories, beauty, and perfumery also remain popular, even with a slight decline compared to the previous year. Additionally, pet shop products recorded good results and an increase in sales.
Regarding revenue, appliances hold the top position, with an increase from 15.3% to 16.8%. Telephone devices come right after, despite experiencing one of the largest drops, with a 11.2% share.
Fashion, electronics, and computing are also among the products that generate the most revenue during the event. In general, the average ticket, which represents the amount spent per consumer, increased by 9.4% on Consumer Day compared to the rest of the month, reaching R$ 557.
In an individual analysis of each item, drones lead the increases, with a 390.2% rise in one year. Products such as air conditioners, fans, personal hygiene items, and medicines also showed growth.
On the other hand, gardening products and electric fryers recorded the largest declines, with a reduction of 26.0% and 24.9%, respectively.
What Strategies Can Companies Adopt to Increase Sales on Consumer Day?
To make the most of the event, it is essential to invest in marketing, ensuring visibility and engagement with consumers. In this context, some strategies include:
- Investing in the Creation of a WebsiteHaving a digital presence is essential for sales success. Additionally, the website should be optimized to ensure a simple purchasing process focused on the user experience. THEHostinger Website Builder, for example, it is one of the options and offers promotions for the date.
- Personalize Customer ServiceBy collecting user data (respecting privacy), companies can offer targeted service, with products and offers that meet individual preferences, increasing the chances of conversion.
- Have Relevant Content for the DateThe content should be adapted to Consumer Day, focusing on the company's specific campaigns. Creating a customized landing page is an example that can convert more leads into customers.
- Establish Strategic PartnershipsCompanies can carry out joint and creative campaigns with other brands in order to reach new audiences and expand their reach.
- Explore All Available PlatformsSocial networks, marketplaces, applications, and physical stores must be fully explored.
- Train the Team for the EventThe team must be prepared to handle the increase in demand. With proper training, employees can provide efficient service, clarify doubts, and meet customers' needs.
- Attention to Post-PurchaseConsumer Day is an opportunity to attract new customers. The post-purchase support must be comprehensive, with feedback collection strategies and maintaining contact through sales channels in order to foster customer loyalty.
With these strategies, it is possible to maximize sales and attract more customers to the business during Consumer Day 2025.
