Consumer Day, celebrated on March 15, it is one of the most anticipated moments in Brazilian retail. The date offers discounts to customers and represents an opportunity for businesses to increase their sales. Until now, searches for Consumer Day grow 150% on Google, according to Hostinger.
According to the Guide of the Best, 64,4% of Brazilians were attentive to the Consumer Day promotions in 2024. Of these, 27,2% would buy for the first time during the event, what demonstrates the growth of demand in recent years
For the 2025 edition, sales expectations are positive, with the continuation of the growth trend observed recently, in addition to the increase in the purchasing power of Brazilians
What is the projection for Consumer Day in 2025
With offers similar to those of Black Friday, Consumer Day presents favorable forecasts for an increase in sales, following a trend of growth in commerce in the first half, according to specialists
In 2024, a report from Neotrust revealed that the revenues generated by data exceeded R$ 600 million, what does an increase of 34 represent,7% in relation to the monthly average
For 2025, there are some trends that deserve attention, both for stores and for consumers
- Growth of E-commercein 2024, the sector recorded an increase of 10,5%, with revenue exceeding R$ 200 billion. Consumption through digital platforms has become an essential part of Brazilian shopping, with systems that offer more practical and efficient service
- Changes in Consumption Habitsthe demand for digital platforms reflects changes in consumer behavior, what, more connected to the internet, they prefer faster and more convenient ways to shop, mainly after the pandemic
- Demand for Promotions and DiscountsThe increase in activity on Consumer Day is directly related to the search for deals in various sectors. This should be driven by personalized marketing campaigns and advanced technologies, like artificial intelligence
- Increase in Salesthe expectation is that sales on Consumer Day 2025 will exceed the numbers from 2024. Furthermore, digital marketing campaigns will play an even more relevant role in the context of digitalization
- The Role of Digital Platforms and Social MediaSocial media campaigns, like Instagram, TikTok and Facebook, will be crucial to expand the reach. E-commerce sites should also be more intuitive, facilitating the buying journey
What Products Are Most Bought on Consumer Day
A survey conducted by Neotrust, with data from 2024, revealed which products are most sought after by consumers on the date. The study showed that, in terms of the number of orders, health products led, with the highest increase, passing 13,7% for 17,2%
Fashion items, accessories, beauty and perfumery are also still on the rise, even with a slight decrease compared to the previous year. Furthermore, pet shop products recorded good results and an increase in sales
Regarding the revenue, appliances occupy the first position, with an increase of 15,3% for 16,8%. The telephone devices come right after, despite experiencing one of the largest declines, with 11,2% participation
Fashion, electronics and computing also rank among the products that generate the most revenue during the event. In general, the average ticket, what the amount spent by the consumer represents, increased 9,4% on Consumer Day compared to the rest of the month, reaching R$ 557
In an individual analysis of each item, drones lead the highs, with an increase of 390,2% in one year. Products like air conditioning, fans, personal hygiene items and medicines also showed growth
On the other hand, gardening products and electric fryers recorded the largest declines, with a reduction of 26,0% and 24,9%, respectively
What Strategies Can Companies Adopt to Increase Sales on Consumer Day
To make the most of the event, it is essential to invest in marketing, ensuring visibility and engagement with consumers. In this context, some strategies include
- Investing in the Creation of a Websitehaving a digital presence is essential for success in sales. Furthermore, the site must be optimized to ensure a simple purchasing process focused on the user experience. THEHostinger Website Builder, for example, it is one of the options and offers promotions for the date
- Personalize Customer Servicewhen collecting user data (respecting privacy), companies can offer targeted service, with products and offers that meet individual preferences, increasing the chances of conversion
- Have Relevant Content for the Datethe content must be adapted to Consumer Day, focusing on the company's specific campaigns. Creating a personalized landing page is an example that can convert more leads into customers
- Establish Strategic Partnershipscompanies can carry out joint and creative campaigns with other brands, in order to reach new audiences and expand the reach
- Explore All Available Platformssocial networks, marketplaces, apps and physical stores should be fully explored
- Train the Team for the Eventthe team must be prepared to handle the increase in demand. With proper training, employees can provide efficient service, clarify doubts and meet the needs of customers
- Attention to Post-PurchaseConsumer Day is an opportunity to win new customers. The post-purchase support must be complete, with feedback collection strategies and maintaining contact through sales channels, in order to retain consumers
With these strategies, it is possible to maximize sales and attract more customers to the business during Consumer Day 2025
