Consumer Day 2025: Sales Expectation is Positive, Driven by Digital Customers

Consumer Day, celebrated on March 15, is one of the most awaited moments of Brazilian retail. The date offers discounts to customers and represents an opportunity for business to increase their sales.To date, searches for Consumer Day grow 150% on Google, according to Hostinger. 

According to the Guide of the Best, 64.4% of Brazilians were attentive to the promotions of Consumer Day in 2024. Of these, 27.2% would buy for the first time during the event, which demonstrates the growth of demand in recent years.

For the 2025 edition, sales expectations are positive, with the continuity of the growth trend observed recently, in addition to the increase in the purchasing power of Brazilians.

What is the Consumer Day 2025 Projection?

With offerings similar to those on Black Friday, Consumer Day presents favorable forecasts of increased sales, following a trend of trade growth in the first half, according to experts.

In 2024, a Neotrust report revealed that revenues generated by the date exceeded R$ 600 million, which represents an increase of 34.7% over the monthly average.

For 2025, there are some trends that deserve attention, both for stores and consumers:

• E-commerce Growth: in 2024, the sector registered an increase of 10.5%, with a turnover exceeding R$ 200 billion. Consumption through digital platforms has become an essential part of Brazilian purchases, with systems that offer more practical and efficient service.
• Changes in Consumption Habits: the demand for digital platforms reflects changes in consumer behavior, which, more connected to the internet, prefer faster and more convenient ways to buy, especially after the pandemic.
• Demand for Promotions and Discounts: The increase in movement on Consumer Day is directly related to the search for offers in various sectors. This should be driven by personalized marketing campaigns and advanced technologies such as artificial intelligence.
• Increased Sales: the expectation is that sales on Consumer Day 2025 will exceed the numbers of 2024. In addition, digital marketing campaigns will play an even more relevant role in the context of digitalization.
• The Role of Digital Platforms and Social Media: Social media campaigns such as Instagram, TikTok and Facebook will be crucial to extend reach. E-commerce sites should also be more intuitive, making the buying journey easier.

Which Products Are Most Purchased on Consumer Day?

A survey conducted by Neotrust, with data from 2024, revealed which products are most sought after by consumers on the date. The study showed that, in terms of number of orders, health products led, with the highest increase, from 13.7% to 17.2%.

Fashion items, accessories, beauty and perfumery also remain high, even with a slight drop compared to the previous year.In addition, pet shop products recorded good results and high sales.

Regarding billing, home appliances occupy the first position, with an increase from 15.3% to 16.8%. Telephone appliances come close behind, despite having one of the largest falls, with 11.2% of participation.

Fashion, electronics and computer technology are also among the products that generate the most revenue during the event. In general, the average ticket, which represents the amount spent per consumer, increased 9.4% on Consumer Day compared to the rest of the month, reaching R$ 557.

In an individual analysis of each item, drones lead the highs, with an increase of 390.2% in a year. Products such as air conditioning, fans, personal hygiene items and medicines also showed growth.

On the other hand, the gardening products and electric fryers recorded the largest falls, with a reduction of 26.0% and 24.9%, respectively.

What Strategies Can Companies Adopt to Increase Sales on Consumer Day?

To make the most of the event, it is essential to invest in marketing, ensuring visibility and engagement with consumers. In this context, some strategies include:

• Investing in the Creation of a Website: having a digital presence is essential for success in sales. In addition, the website must be optimized to ensure a simple and user-focused buying process Hostinger Website Builder, for example, it is one of the alternatives and offers promotions for the date.
• Customize Customer Service: by collecting user data (respecting privacy), companies can offer targeted service, with products and offers that meet individual preferences, increasing the chances of conversion.
• Have Content Relevant to the Date: content should be tailored to Consumer Day, focusing on company-specific campaigns.Creating a custom landing page is an example that can convert more leads into customers.
• Make Strategic Partnerships: companies can conduct joint and creative campaigns with other brands in order to reach new audiences and expand reach.
• Explore All Available Platforms: social networks, marketplaces, applications and physical stores should be fully explored.
• Train the Team for the Event: staff must be prepared to deal with the increased demand.With proper training, employees can provide efficient service, clarify doubts and meet customer needs.
• Attention to Post-Purchase: consumer Day is an opportunity to win new customers. Post-purchase support must be complete, with strategies for collecting feedback and maintaining contact through sales channels in order to retain consumers.

With these strategies, you can maximize sales and attract more customers to the business during Consumer Day 2025.