Children's Day, celebrated tomorrow, is a date that celebrates childhood and boosts commerce, attracting moms and dads in search of special gifts for their children. However, fraudsters consider it an opportune moment to commit product fraud and deceive consumers. According to a survey conducted by the Datafolha Institute at the request of the Brazilian Association of Credit Card and Service Companies (Abecs), Children's Day 2024 is expected to generate R$18 billion.
In light of this scenario, brands need to prepare themselves so that this does not impact their customers' experience on such important dates, as breaking expectations and frustration will negatively affect the consumer's perception of their business.
Below, Diego Daminelli, founder and CEO of Branddi, a company specialized in combating unfair competition in the online environment,highlights 5 topics on how brands can protect themselves and their consumers when shopping for Children's Day, check it out:
1 – Monitor fraudulent websites:is essential to promote online security and contribute to a more trustworthy digital environment;
2 – Monitor marketplaces and their products, with improper use of your brand and counterfeit products:protects brand integrity, ensures consumer safety and minimizes financial impacts;
3 – Promote consumer awareness campaigns, encouraging them to use only official channels:protects consumers, strengthens brands and ensures market integrity;
4 – Promote transparency in promotions and offers of your products:contributes to a positive consumer experience and can drive sales, benefiting both brands and customers;
5 – And finally, offer reliable support channels to assist your consumer in case of doubts and problems:ensures customer satisfaction, builds trust and promotes brand loyalty.
Daminelli explains that during Children's Day shopping, it is essential to adopt a proactive approach that prioritizes transparency, safety, and education. "Ensuring the authenticity of products and providing clear information during this period is essential to build trust and offer a safe and enjoyable shopping experience. In 2024 alone, Branddi has already taken down more than 50,000 fraudulent websites and over R$25 million worth of counterfeit products on social media and marketplaces," he concludes.
