Children's Day: How brands can protect their consumers

Children's Day, celebrated tomorrow, is a date that celebrates childhood and moves the trade, attracting dads and moms in search of special gifts for their children. However, fraudsters consider the opportune time to be able to cheat products and give scams to consumers. According to a survey conducted by the Datafolha Institute at the request of the Brazilian Association of Credit Card Companies and Services (Abecs), Children's Day 2024 should move R$18 billion.

With an eye on this scenario, brands need to prepare so that it does not impact the experience of their customers on such important dates, since the breakdown of expectation and frustration will negatively impact the vision that this consumer has of their business. 

Diego Daminelli, founder and CEO Branddi, a company specialized in combating unfair competition in the online environment, said highlights 5 topics on how brands can protect themselves and their consumers when shopping for Children's Day, check out:

1 1 Re-monitoring fraudulent websites: it is essential to promote online security and contribute to a more reliable digital environment;

2 2 Monitor marketplaces and their products, with misuse of your brand to counterfeit products: protects brand integrity, ensures consumer safety and minimizes financial impacts;

3 Promote consumer awareness campaigns, encouraging the use of only official channels: protects consumers, strengthens brands and ensures market integrity;

4 4 Promote transparency in promotions and offers of your products: contributes to a positive consumer experience and can drive sales, benefiting both brands and customers;

5 And finally, offer reliable support channels to meet your consumer in case of questions and problems: it ensures customer satisfaction, builds trust and promotes brand loyalty.

Daminelli explains that during the purchases of Children's Day, it is essential to adopt a proactive approach that prioritizes transparency, security and education.“Guaranteeing the authenticity of products and offering clear information during this date is essential to build trust and provide a safe and enjoyable shopping experience.Branddi has already brought down more than 50 thousand fraudulent websites and more than R$25 million in fake products on social networks and marketplaces”, he concludes.