A CRITEO, global media commerce company, issued the following official statement regarding the decision announced by Google about the use of third-party cookies in the Chrome browser
"This Monday (22), Google announced itsnew path for Privacy Sandbox on the webb. In the ad, Google plans to continue supporting third-party cookies with user consent from Chrome and will not proceed with its original plan to completely discontinue third-party cookies. This new proposal is subject to consultation with regulators such as the UK Competition and Markets Authority (CMA) and the Information Commissioner's Office (ICO). Based on the results of our recently published Privacy Sandbox tests, we received this news with satisfaction on behalf of the entire ecosystem
Our Privacy Sandbox teststhey showed that the current version does not fully meet the needs of publishers, with a forecasted drop of up to 60% in revenue if third-party cookies were discontinued today. However, the improvements suggested by Criteo to increase the effectiveness of the Privacy Sandbox were partially implemented by Google, and we remain committed to helping close the remaining gaps through our partnership and ongoing testing
We are eager to continue our partnership with Google to ensure a healthy and sustainable advertising ecosystem.
