Accounting is the profession of the future, says SERAC vice-president

When it comes to thinking about future professions, areas like technology and marketing are commonly mentioned, but accounting can offer an ocean of opportunities for those who decide to dedicate themselves to the career.

SecondJhonny Martins, vice-president ofSERAC, corporate solutions hub, being a reference in the accounting, legal, educational, and technology fields, accounting is the profession of the future. "There are more than 20 million companies that are required to have an accountant, and we live in a scenario where entrepreneurship is increasingly being encouraged in Brazil, increasing the number of companies," he explains.

For Jhonny, while most young people are thinking about other professions that are saturating the market, accounting is becoming less and less sought after. Anyone in accounting will have to deal with very low competition compared to the increasingly growing number of companies. My role today is also to encourage young people to enter this profession because we are the guardians of every entrepreneur's heritage," he assesses.

The vice-president of SERAC emphasizes, however, that it is not enough to become any accountant to achieve success, but rather an accountant who adds value to the client. "The accountant who only issues guides will be swallowed up by online accounting services and artificial intelligence. Every entrepreneur needs an accountant, but they don't need a machine or a robot, but a consultative professional who has studied to offer the best options so they can make the best decision," he says.

Check out five reasons why Accounting is considered the profession of the future:

1. More than 20 million companies in Brazil need an accountant and entrepreneurship is increasingly being encouraged
2. With businesses operating on a global scale, there is a growing demand for accountants who understand the different international accounting standards and regulations.
3. The increasing complexity of tax and financial regulations creates a demand for accounting professionals to ensure compliance and avoid penalties.
4. Accountants are increasingly involved in strategic advisory roles, helping businesses make informed decisions and plan for growth.
5. Accountants can offer a diverse range of services, including financial planning, auditing, tax consulting and risk management, expanding their career opportunities.