In recent years, digital education has become essential for the professional development and continuous training of teams. Observing this movement, theGuruMatchBrazilian edtech, for boosting learning, emerges as an innovative solution and the proposal to be the "Tinder" of Education.
With only three years of existence, the startup stands out as the new force inCreator Economy, a market that currently has around 7 million Brazilians monetizing digital content and is expected to double in size by 2027, reaching the US$ 480 billion mark, as predicted by Goldman Sachs, by making aplatform of teachingThe only platform that connects content creators, called Gurus, to learners in a highly interactive and personalized way.
Furthermore, thelearning platformoffers a flexible white label model, allowing complete customization of the interface and functionality for companies, educational institutions and professionals offeringonline courses. “We offer a robust and scalable infrastructure capable of efficiently integrating with various systems via API, ensuring a high-quality and tailored educational experience,” explains Ari Martire, Founder and Director of Marketing, Growth and Strategy at GuruMatch.
The growth of distance learning is another factor that drives the relevance of GuruMatch in the sector. Between 2011 and 2021, theEADgrew by 474%, and in 2023, the e-learning market in Brazil moved more than US$ 4.5 billion, according to PagSeguro data. This context reinforces the need for innovative solutions in thedigital education, such as that offered by edtech.
“We noticed this gap in the market, with many people and companies not being able to count on avirtual learning environmentsuitable for team training, course marketing, and even connecting with teachers and specialists in specific activities and courses. Our purpose is to ensure that this content reaches people by using the best of technology to createlearning trailspersonalized where each person receives specific training aligned with their functions and that companies are environments that foster education”, reinforces Ari.
Since its founding, the startup has established strategic partnerships with renowned companies and institutions, now serving more than 50 clients. These collaborations highlight GuruMatch's ability to break down barriers and promote both professional and personal development.
In its virtual environment, the startup offerscorporate training toolswith gamificationon the LMS platform(learning management software) providing learners with a unique and personalized experience, establishing itself not only as a digital teaching platform but as a complete and strategic solution that combines knowledge and desire in an interactive and adaptable virtual learning environment.
“We use technology totraining, training and people managementand this has been working very well! Our clients have impressive engagement numbers and significant improvements in the lives of their employees. All companies have an onboarding process, and this defines the employee's journey. We are here to boost careers and improve the employee experience," concludes Martire.
