The millennials, born between 1981 and 1996, are today between 28 and 43 years old. Now Generation Z, born between 1997 and 2012, is in the age range of 12 to 27 years. These generations seek more than just a job; they seek an experience that adds value both personally and professionally.
A search “Millennial & Gen Z Survey 2023”,from Deloitte, it points out that for 62% of Millennials and 49% of Generation Z, work is fundamental to your identity, the balance between work and personal life is something they strive for, being the main characteristic they admire in their peers and one of the main points when choosing a new job.
The adaptation of these two generations in the job market presents unique challenges for companies, requiring a significant adjustment of organizational practices and cultures. To attract and retain these talents, it is essential to understand your expectations and align these demands with the most valued human skills in the modern job market, declares the CEO Advisor 10X and President of Editora Brasport, Antonio Muniz.
6 attractions for millennials and generation Z
Flexible hours and remote work
Flexibility is a crucial aspect for millennials and Generation Z. According to Deloitte's research, 75% of millennials and 70% of Generation Z consider flexible hours and the possibility of remote work decisive factors in choosing a job.The COVID-19 pandemic solidified these expectations, highlighting the importance of a work environment that allows for a better balance between professional and personal life, declares the CEO.
Purpose and values aligned
These generations deeply value the purpose and values of the companies they work for. According to Glassdoor, 77% of millennials and 80% of Generation Z consider the company's mission a crucial factor in their application decision.For Antonio, organizations with strong social responsibility and sustainability practices are particularly attractive to these groups
Professional development and growth opportunities
According to Gallup, 87% of millennials see professional development as extremely important. Continuous development is a priority for millennials and Generation Z. Companies that invest in training and skills development programs stand out as the preferred employers
Culture of inclusion and diversity
PwC showed that 85% of millennials consider diversity and inclusion policies important when evaluating an employer. Generation Z, even more aware of these issues, actively seeks companies that promote diversity at all levels. Inclusive and diverse work environments are highly valued.
Benefits beyond salary
Additional benefits, such as wellness programs and comprehensive health plans, are attractive to these generations. According to a report from MetLife, 74% of millennials consider non-salary benefits a decisive factor for staying at a company
Young professionals today are not only seeking fair compensation, but mainly a balance between personal and professional life that promotes your overall well-being. Offer benefits such as flexible hours and structured mental health programs, diversity, inclusion and opportunities for personal development are crucial to attract and retain talent from this generation, CEO and founder of Bold Minds and specialist in Leadership Development, Renato Herrmann
Use of advanced technology
Digital natives, millennials and generation Z expect companies to use advanced technology. According to Dell Technologies, 80% of these young people believe that technology in the workplace is essential for their success. For Renato, the implementation of digital collaboration tools and constant updates with the latest technological trends are important differentiators for these generations
Human skills need to be valued
The World Economic Forum has been dedicated to understanding the skills needed for the future of the labor market. According to recent reports, some of the main skills that professionals should have are
- Resolution of complex problems: identifying and solving non-trivial issues in a constantly changing environment
- Critical thinking: evaluating information in an objective and analytical way, making informed decisions
- Creativity: generating innovative ideas and solutions to adapt to market changes
- People management:lead and develop teams to promote collaboration and productivity
- Coordination with others: working effectively in a team, adjusting to the actions of colleagues
- Emotional intelligence:understand and manage emotions to build relationships and deal with complex situations
- Tdecision making and data analysisanalyze data and make decisions based on these analyses
- Service orientation:meet the needs of customers with effective solutions
- Negotiation:negotiate effectively to reach mutually beneficial agreements
- Cognitive flexibility:adapt to new information and approaches according to different contexts
For Antonio, adapting the job market to attract millennials and Generation Z requires a multifaceted approach that combines flexibility, purpose, development opportunities, inclusive environments, comprehensive benefits and cutting-edge technology.
Already for Renato, "invest in the development of human skills such as complex problem solving", critical thinking and emotional intelligence are essential. Companies that understand and meet the expectations of these generations can build more motivated and engaged teams, driving your long-term success."concludes"
