Have you ever heard of mental triggers? They are psychological stimuli that influence our decisions, often without us realizing it, and are widely used in sales, communication and marketing strategies. These triggers can be related to urgency, price, time, scarcity or exclusivity, and have the power to accelerate choices that, rationally, might take longer to happen.
An example of this was evident during the Covid-19 pandemic, which clearly revealed how these mechanisms work in human behavior. The rush to supermarkets and pharmacies, motivated by the fear of running out of products, is a classic example of the scarcity trigger, when the simple perception that something might run out causes demand to skyrocket.
In marketing, these resources have become powerful allies in creating desire to purchase, even when there is no immediate need. Whether they are related to scarcity (‘last units’), urgency (‘offer ends today’), social proof (‘more than 5 thousand people have already purchased’) and authority (experts recommend), they become strategic tools for companies in all segments looking to increase conversions and optimize campaigns.
“Mental triggers directly affect consumer behavior and help transform interested parties into buyers much more quickly,” says Luan Mileski, head of product and business at the IRRAH Tech group, a company from Paraná with global operations in automation and artificial intelligence focused on operational efficiency.
Technology has substantially expanded this potential by enabling segmented, intelligent and quickly executed campaigns. Among the solutions driving this movement is Dispara Aí, a platform developed by the IRRAH Tech group and which recently started to operate integrated with the official API.
According to Mileski, automation organizes the use of these triggers and allows triggers based on specific behaviors, such as lead inactivity time, clicks on links or buttons and interactions in chatbots. “This means that the customer receives the right content at the exact moment, with the naturalness of human service, but with infinite scalability”, he explains.
Dispara Aí already sends more than 16 million messages per month, is present in more than 15 countries and has a base of more than 650 thousand users. In addition to intelligent triggers, it offers complete automation of flows, reducing human errors, and detailed metrics that guide strategic decisions, such as open rates, performance at each stage of the funnel, flows that generate the most sales and drop points. “This visibility allows decision-making based on data, not guesswork”, reinforces the executive.
A recent case structured by the company illustrates the impact of the tool: a complete strategy, from advertising to after-sales, increased conversions via WhatsApp by 32% in just seven days. “This case went through the entire journey and was an absolute success, completely improving the results”, highlights Mileski.
With features such as “Speak now on WhatsApp” buttons directly in the ad and automatic greeting messages, the platform replaces repetitive calls, increases the relevance of the interaction and speeds up consumer decision-making.
“Dispara Aí helps entrepreneurs get out of manual and limited mode and allows them to enter into an intelligent, scalable model that is 100% aligned with modern consumer behavior”, concludes the expert.
