Capturing and maintaining customer attention is a challenge for current business models, as well as essential for the success of any company and professional. Effective strategies to become the first choice of consumers are essential for companies that want to stand out from their competitors.
Recent data shows that customer loyalty is increasingly linked to brand experience and perception. According to a survey fromForbes Insights, 70% of consumers claim that a positive shopping experience is one of the main factors that influence their decision to consume a specific brand more often. This reinforces the importance of investing in strategies that not only attract, but also retain customers.
Daiane Milani, specialist inBrandingshared insightsfor the brand to become the first thought of the user or customer. "The secret lies in creating a strong and memorable Brand Identity". This goes beyond offering a quality product or service, it's about how to position yourself in the market and how to connect emotionally with your target audience, explain.
Consistent presence on all contact fronts
The specialist emphasizes the importance of a consistent presence at all customer touchpoints, from social networks, advertisements, quality of service at physical locations, among others. "In everyday life, it may be that the businessman or entrepreneur is not able to see the importance of the details, but he needs to know that his visual identity, as well as the verbal and non-verbal communication of his brand, present and reinforce the company's promise and its unique position in the market, punctuate
To implement these strategies,Daiane Milani recommends: "Digital platforms offer opportunities for brands to engage authentically with their audience. But nothing beats in-person connection. It is through this environment that the company is able to establish a real and deep connection with its customers. For that, it is essential that the physical space and communication are aligned and reinforce that brand, through a strong and uniform visual identity, in every way. This is non-negotiable for the company to retain and attract new customers, finalizes
