Capturing and maintaining customers' attention is a challenge for current business models, as well as essential for the success of any company and professional. Effective strategies to become consumers' first choice are essential for companies that want to stand out from their competitors.
Recent data shows that customer loyalty is increasingly linked to experience and brand perception. According to a survey fromForbes Insights70% of consumers say that a positive shopping experience is one of the main factors influencing their decision to choose a specific brand more often. This reinforces the importance of investing in strategies that not only attract but also retain customers.
Daiane Milani, specialist in Branding,shared insightsfor the brand to become the first thought of the user or customer. "The secret lies in creating a strong and memorable Brand Identity. It's more than offering a quality product or service; it's about how to position yourself in the market and how to emotionally connect with your target audience," he explains.
Consistent presence on all contact fronts
The specialist emphasizes the importance of a consistent presence across all customer touchpoints, from social media, advertising, quality of service at physical locations, among others. In everyday life, the business owner or entrepreneur may not be able to see the importance of the details, but they need to know that their visual identity, as well as the verbal and non-verbal communication of their brand, showcase and reinforce the company's promise and its unique position in the market, he points out.
To implement these strategies, Daiane Milani recommends: “Digital platforms offer opportunities for brands to engage authentically with their audience. But nothing beats a face-to-face connection. It is through this environment that the company can establish a real and deep bond with its customers. To achieve this, it is essential that the physical space and communication are aligned and reinforce the brand, through a strong and uniform visual identity, in every sense. This is non-negotiable for the company to build loyalty and attract new customers,” he concludes.
