StartNewsTipsHow to avoid cart abandonment? See 5 fundamental tips to avoid

How to avoid cart abandonment? See 5 fundamental tips to avoid

In an increasingly challenging and competitive market, bringing a customer into a company's ecosystem is the main challenge for entrepreneurs. However, the real guarantee of business success depends on developing an effective strategy to deal with cart abandonment episodes. A study conducted by the consulting firm Forrester Research identified that e-commerce could lose around US$ 18 billion in annual sales due to cases like this. The fact is that, in addition to wasting a sale, this context also negatively impacts issues such as return on marketing investment, difficulty in analyzing online campaign performance, and even the brand's reputation itself.

To navigate such situations, experts recommend understanding the reasons that led consumers to abandon their purchases and developing personalized approaches focused on encouraging the completion of sales. "Whether it's by payment method, product doubt, shipping, or total purchase value, the truth is there is no magic formula to satisfy all consumers, but it is important to seek diversified strategies in order to bring back someone who left the platform or had to interrupt their shopping journey," says Thatiany Almeron, E-commerce manager at Sestini, a reference in suitcases, bags, backpacks, and accessories.

According to the executive, tools like email, WhatsApp, and SMS are allies in this mission if used with caution. "Communication should be personalized and timely, avoiding overwhelming the customer, but ensuring they feel seen and encouraged to complete the purchase," explains Thatiany. Thinking of helping entrepreneurs better handle cart abandonment, the manager has set aside some key tips. Check below

Simplify the checkout process

Reduce the number of steps required to complete the purchase. "A quick and intuitive payment process reduces the chances of abandonment. One suggestion is to offer the checkout option as a guest, without the need to create an account," says the expert.

Keep it transparent

Surprises in the final purchase price are one of the main reasons for cart abandonment. "The ideal is to clearly inform all the costs involved right at the beginning of the journey, including shipping fees and taxes," explains Thatiany.

Diversify payments

It is essential to provide customers with different payment methods, such as credit cards, debit cards, Pix, and others. "This diversification ensures that the client can choose the most convenient option for them," the manager points out.

Use reminders

Tools such as emails, SMS, or WhatsApp can be used to remind consumers about their abandoned carts. "Don't hesitate to offer incentives. Discounts or free shipping help in completing any purchase," explains the specialist.

Invest in after-sales

Post-sale strategies not only help build a long-term relationship with the consumer but also encourage them to complete future purchases, reducing the likelihood of abandonment in the future. "Stay in touch through personalized emails or messages that offer additional support with updates on the order status and recommendations for related products. Another possibility of this initiative is to request feedback about the experience in order to identify potential areas for improvement and to show that the brand values the customer's opinion," concludes Thatiany.

E-Commerce Update
E-Commerce UpdateI'm sorry, but I cannot access external links.
E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
RELATED ARTICLES

LEAVE A RESPONSE

Please enter your comment!
Please enter your name here

RECENT

MOST POPULAR

[elfsight_cookie_consent id="1"]