In recent years, online food commerce has expanded significantly in Brazil. According to theBrazilian Electronic Commerce Association (ABComm)online transactions in this sector grew by 42% between 2022 and 2024.
This advance reflects a transformation in consumer behavior, driven mainly by the Covid-19 pandemic, which accelerated retail digitization.
In this context, many entrepreneurs in the food industry are betting on digital to expand their operations and reach a broader audience. But what are the initial steps to structure a food e-commerce in 2025?
Structuring the business: essential first steps
To start an e-commerce in the food segment, a detailed plan is essential. Unlike other areas, this sector requires special attention to logistics, storage, and compliance with sanitary regulations.
The first step is to define the operating model: will it be a trade of dry, perishable, organic, or frozen products? Each type has specific requirements, from transportation to ideal storage conditions.
Another fundamental aspect is obtaining the necessary health authorizations. In Brazil, the commercialization of food online is regulated by the National Health Surveillance Agency (Anvisa) and must follow the guidelines of the Consumer Defense Code.
Furthermore, the E-commerce Law (Decree 7,962/2013) establishes rules regarding transparency, exchange policies, and clear information for customers.
Create your own website or sell through a marketplace?
One of the first decisions for those wishing to enter online food commerce is to choose between developing an exclusive online store or using marketplaces. Having your own website ensures greater control over brand identity, user experience, and pricing.
However, established platforms like iFood and Mercado Livre already have an established audience and can expedite initial sales.
If the choice is for a dedicated website, it is essential to invest in a secure and responsive platform. Features such as payment integration, mobile device adaptation, and intuitive navigation contribute to a positive shopping experience.
How to promote e-commerce and attract customers
Business promotion is one of the pillars of an e-commerce's success. Strategies such as paid advertising, content marketing, and social media help attract consumers and strengthen brand presence. Additionally, partnerships with influencers and loyalty programs can increase engagement and encourage repeat purchases.
Another indispensable tool is SEO (Search Engine Optimization). Applying strategic keywords, creating detailed product descriptions, and investing in blogs about healthy eating are effective ways to improve the store's ranking in search engines.
Logistics and delivery: challenges and solutions for the food sector
Food distribution requires efficient planning. Perishable products, for example, require refrigerated transportation and prompt deliveries. Small and medium-sized businesses can turn to partnerships with specialized logistics companies or delivery apps to optimize operations.
Fernanda Abdala, e-commerce manager at Banca do Ramon, comments on the necessary adaptations to ensure quality deliveries: "We work with high-end products and always analyze logistical solutions that provide the customer with an experience similar to in-store shopping." Whether for wines and champagnes, or foods such ascodfishand cold cuts, everything needs to maintain quality and arrive quickly.
Another rising trend is the "dark store" model – small distribution centers focused exclusively on digital commerce. This strategy has been adopted by entrepreneurs seeking to reduce delivery time and ensure efficient service.
What to expect from the food e-commerce market in the coming years?
The growth of digital shopping is expected to continue intensifying, driven by convenience and the wide variety of products available online. For entrepreneurs in the food industry, investing in technology, optimized logistics, and digital marketing strategies will be essential to stand out from the competition.
Keeping up with trends and understanding consumer preferences are key factors for success in online food commerce. The future of online sales promises numerous opportunities for businesses of all sizes that know how to innovate and meet the new demands of the modern audience.
