The expansion of data automation systems, big data and artificial intelligence models specialized in us, again, in a time of great technological transformations. We see an exponential growth in the AI market — a study by Grand View Research indicates an annual growth rate of 37,3% until 2030. From retail to health, these applications are expanding every year, helping companies and clients improve their processes and some decision-making
It's no different in the financial market. Investing in automation and AI technologies, they are not only perceived internal benefits, as simplified and more agile operations, but significant improvements for the customer experience, delivering a gain of real value, affirms Willian Conzatti, co-founder of Concrédito,fintech specialized in payroll-deductible credit and accessible financial solutions. This technological transformation drives the company's growth and, I used to say, of the entire market, since it improves competitiveness and the supply of services, continue
Next, the specialist lists the main benefits of the technology, based on your experiences leading the fintech. Check it out
1. Faster and more efficient service
With process automation, the clients enjoy faster service. AI enables the execution of operations, how the hiring of services, in record time, without the need for human intervention. This means less bureaucracy and more convenience for users, that can resolve your demands quickly and safely
2. Customized solutions
Artificial intelligence is capable of analyzing large volumes of data in real time, allowing fintechs to understand the specific needs of each client. With that, the companies offer customized solutions, adapted to the profile and expectations of those seeking your services. This customization ensures a unique and high-quality experience — what guarantees access to solutions that meet not only current needs, but also potential future demands
3. Cost reduction and more competitive conditions
Automation reduces operational costs, a benefit that can be directly passed on to customers. With more efficient processes, the company can offer more advantageous conditions than its competitors, as reduced rates and flexible deadlines, making their products and services more accessible to the target audience
4. Fluid communication and anticipation of needs
No generic answers. When responding to questions and requests quickly — with an appropriate dialogue based on the institution's previous interactions, skill acquired throughmachine learning , AI enables more efficient communication with consumers.
Technology anticipates needs, offering solutions even before the client identifies the problems. Thus, creates a relationship of trust and closeness, reinforcing audience satisfaction
5. Security and reliability
Automation and AI also ensure greater safety in operations. With advanced data analysis systems, it is possible to identify and prevent potential risks, protecting the clients' information and interests. This reliability is essential for those seeking peace of mind when hiring financial services
