The expansion of data automation systems, big data, and specialized artificial intelligence models places us once again in a moment of great technological transformations. We see an exponential growth in the AI market — a study by Grand View Research indicates an annual growth rate of 37.3% until 2030. From retail to healthcare, these applications have been expanding each year, helping companies and clients improve their processes and some decision-making.
It's no different in the financial market. "By investing in automation and AI technologies, they not only perceive internal benefits such as simplified and more agile operations but also significant improvements in the customer experience, delivering real value gains," says Willian Conzatti, co-founder of Concrédito, a fintech specializing in payroll loans and accessible financial solutions. "This technological transformation drives the company's growth and, I dare say, the entire market's growth, as it improves competitiveness and service offerings," he continues.
Next, the specialist lists the main benefits of the technology, based on their experiences leading the fintech. Check it out
1. Faster and more efficient service
With process automation, customers enjoy faster service. AI enables the execution of operations, such as hiring services, in record time, without the need for human intervention. This means less bureaucracy and more convenience for users, who can resolve their issues quickly and securely.
2. Customized solutions
Artificial intelligence is capable of analyzing large volumes of data in real time, allowing fintechs to understand the specific needs of each customer. With this, companies offer customized solutions tailored to the profile and expectations of those seeking their services. This customization ensures a unique and high-quality experience — which guarantees access to solutions that meet not only current needs but also potential future demands.
3. Cost reduction and more competitive conditions
Automation reduces operational costs, a benefit that can be directly passed on to customers. With more efficient processes, the company is able to offer more advantageous conditions than competitors, such as reduced rates and flexible deadlines, making its products and services more accessible to the target audience.
4. Smooth communication and anticipation of needs
No generic answers. By responding to questions and requests quickly—with appropriate dialogue based on the institution's previous interactions, a skill acquired throughmachine learningAI enables more efficient communication with consumers.
Technology anticipates needs, offering solutions even before the customer identifies the problems. Thus, it creates a relationship of trust and closeness, reinforcing the audience's satisfaction.
5. Security and reliability
Automation and AI also ensure greater safety in operations. With advanced data analysis systems, it is possible to identify and prevent potential risks, protecting the information and interests of clients. This reliability is essential for those seeking peace of mind when hiring financial services.
