In Brazil, Valentine's Day remains one of the most important dates for online retail. In 2025, according to a survey by the Brazilian Association of Electronic Commerce (ABComm), the national e-commerce is expected to record a revenue of R$ 9.23 billion in the 14 days leading up to the celebration, a 14% increase compared to the same period in 2024, when the revenue was R$ 8.09 billion.
The expectation is for 16.76 million orders, with an average ticket of R$ 550.45, higher than the R$ 506.53 recorded in 2024, reflecting a consumer willing to spend more on gifts for the occasion.
Among the most sought-after products for Valentine's Day are perfumes, fashion, electronics, flowers, jewelry, accessories, and personalized experiences. With a promising outlook, e-commerce continues to be the main channel for both planned and last-minute purchases.
The continuous growth of Valentine's Day reinforces that digital continues to gain ground in major holidays. Consumers are increasingly familiar with the digital journey, and dates like this support the importance of convenience, personalization, and fast delivery, says Mauricio Salvador, president of ABComm.
Companies that invest in digital marketing and a good shopping experience tend to stand out. Therefore, to enhance the results, ABComm recommends that retailers invest in promotional actions focused on special kits, competitive shipping, progressive discounts, and targeted marketing, in addition to strengthening logistics and personalized service.
Giuliana Flores forecasts a 14% increase in sales–
Giuliana Flores projects a 14% growth in the number of orders compared to 2024. Considered one of the most important dates of the second quarter for commerce, the occasion reinforces the brand's optimism, which expects an average ticket of R$ 220.
As of now, the company relies on diversification to cater to a wide range of consumer styles. In addition to vases, floral arrangements, and bouquets, which should lead sales with 70% preference, the brand's portfolio includes chocolates, plush toys, books, and other options that can be combined into personalized kits. Combo gift sets represent 20% of order expectations, while traditional breakfast baskets are expected to reach 10%, highlighting the variety and emotional appeal of the choices.
The strengthening of sales during commemorative dates, such as Valentine's Day, has been fundamental to the company's growth strategy. In 2025, the company plans to reach 800,000 deliveries, betting on these special occasions as a driver to boost its results. This positive performance goes beyond the numbers and highlights the brand's commitment to a robust portfolio of over 10,000 products, quality service, and efficient logistics. Operating throughout the national territory, Giuliana Flores offers express deliveries that, in some locations, can be completed within 3 hours.
"Valentine's Day is a special date for us, marked by romance in the air and the desire to celebrate love in its many forms. Flowers, especially roses, have a powerful symbolism in this context — they represent passion, affection, and connection. Our purpose goes beyond selling gifts: we want to deliver emotions. It is a perfect occasion to strengthen emotional bonds and express feelings that words often cannot translate," emphasizes Clóvis Souza, founder and CEO of Giuliana Flores.
