Consumer Day, celebrated on March 15th, was the subject of 6,245 publications on digital channels from January 1st to March 17th. In March, there were 5,945 publications, with the day with the most posts being March 15th, with over 2,600 publications on the subject and an average of 349 comments per day, according to STILINGUE by Blip monitoring, a multichannel platform aimed at creating better digital experiences between brands and consumers through social listening and the potential of artificial intelligence.
The analysis indicates that "Promotions," "Consumer Rights," "Fraud," "Expensive vs. Cheap," and "Thank You" were the most used terms in mentions of Consumer Day.According to the study, 63% of them were classified as positive, 31% considered neutral, and 16% observed as negative. Regarding the offers, there were over 1,300 interactions with the themes "exclusive promotions" and "unmissable discounts" to attract the attention of potential customers.
Regarding consumer rights, more than 400 publications mentioned the subject, warning buyers to be attentive to the Consumer Defense Code. The word "protection" was widely used in the posts, aiming to reinforce the importance of caring for consumers. Regarding "fraud," about 100 publications were related to false promotions, with "olive oil" being the product most frequently associated with the term, followed by "online shopping."
Of all the conversations, 33% were on X (formerly Twitter), 28% on news portals, 28% on Instagram, and 17% on Facebook.Another piece of information that monitoring reveals is that 70% of the buzz from posts came from organizations and companies, 21% from the female audience, and only 9.3% from men – which can help many brands define their strategies for next year's Consumer Day.
Companies in the food and beverage sectors were the most active in publishing, represented by supermarkets, markets, and wholesale networks. Chocolate shops also appeared with promotions, along with the automotive, travel, and technology sectors, which also stood out in the monitoring.
"Consumer Day has gained significant traction from retail and companies across various sectors, which take advantage of the date to sell more by using social media to promote promotions, delight customers, and attract new consumers. We see how social listening is also proactive for this period, where brands can monitor words, trends, and the most discussed topics to adapt and improve their promotional activations. Undoubtedly, some of the insights gained from social media monitoring become important tools in planning for upcoming commemorative dates and even for Consumer Day in 2026," concludes Menedjan Morgado, Insights Manager at Blip.
STILINGUE methodology by Blip
The monitoring took into account channels such as X (formerly Twitter), Facebook, Instagram, blogs, portals, BlueSky, forums, Reclame Aqui, and YouTube. The data presented reflect the volume of mentions associated with Consumer Day. For data collection, the keywords "Consumer Day," "praise," "criticism," "discount," "most advertised products," and "daily promotions" were mapped.
