In recent years, the well-being of employees has become a strategic priority for companies around the world. In some markets, this movement gave rise to a new executive position: theChief Happiness Officer (CHO), responsible for promoting a healthier work environment, productive and satisfying. But this trend makes sense for Brazil
The concept of CHO emerged in large corporations abroad, especially in technology companies and startups, that they realized that happiness at work directly impacts talent retention, engagement and, consequently, in the results. The professional works on the implementation of quality of life policies, mental and emotional well-being initiatives, organizational culture and even benefits that enhance employee satisfaction
According to theABRH-SP, the growing appreciation of corporate well-being in Brazil indicates that this trend may gain strength here. Brazilian companies are increasingly aware of the importance of the work environment in productivity and talent attraction. However, the creation of a specific position for this role is still a topic of debate, says Eliane Aere, President of ABRH-SP
In Brazil, many companies are already investing in strategies for employee well-being, but the role of Chief Happiness Officer is still not widely adopted. In most cases, the initiatives are linked to areas such as HR, organizational culture and corporate health, with programs aimed at balancing personal and professional life, more flexible work hours, mental health benefits and relaxation spaces
For the president, the challenge is in adapting this concept to the Brazilian reality. "Each company needs to assess its culture and needs before creating a position like the CHO". In many cases, "it may make more sense to strengthen the HR area with professionals focused on the well-being of employees", complement Aere
Regardless of the nomenclature, the trend of prioritizing corporate well-being is a reality. With the increasing competitiveness in the market and the new generation of professionals demanding more work-life balance, companies that invest in organizational happiness can have a significant advantage
