Inspired by the intersection between digital marketing and cinematic language, the entrepreneurThiago Finchlaunched, in early May, an artificial intelligence tool with sky projections that simulated the iconic Bat-Signal. The action, started on April 27 in Los Angeles, traveled through global capitals until reaching São Paulo, where it concluded on May 5 with a physical display in the sky of the city starting at 7 p.m.
The campaign combined augmented reality, high-power lights, and geolocated content to promote the AI developed by Finch. The platform, initially aimed at infoproduct creators, allows automation from the development of a digital product to the writing of persuasive texts and the complete planning of sales funnels.
"The idea was to create something that would stop people. Make them look up and think: what is that? Then, this curiosity would turn into digital engagement. The narrative begins in the sky and ends on the phone," explained the entrepreneur.
The tool is based on models like ChatGPT, Claude, and Grok, but differentiates itself through the curation of prompts already optimized for commercial strategies. The system produces results that, according to Finch, would previously only be possible with full teams of writers, designers, and strategists. The expectation is to surpass R$ 10 million in revenue with the launch.
In addition to full automation of the sales process, the system offers multilingual support including English, Spanish, and Mandarin, already designed with an international focus. "The project was designed from the beginning to run outside Brazil as well. Just change the language with one click," said Finch.
The visual journey began in Los Angeles, where Finch maintains part of Bilhon's operations, his technology and digital education holding. Next, the Bat-Signal crossed the skies of Paris and London, capitals associated with innovation and sophistication, and passed through Rome, with its symbolic fusion of tradition and avant-garde. The exhibition even reached Hong Kong, a strategic hub in Asia, before being replicated in Brazilian cities with strong digital engagement: Salvador, Rio de Janeiro, Belo Horizonte, and Curitiba. The action culminated in São Paulo, with the only physical appearance of the projections, carried out with cutting-edge technology and real-time monitoring in theFinch's social networks.
Throughout the campaign, users were able to view activations through augmented reality filters on their cell phones, integrating the offline experience with digital content. The action was also accompanied by targeted activations on social media and multimedia content.
For Finch, the impact of AI on the marketing market is inevitable. "She can indeed replace entire teams, but also enhance those who are already working. What previously required five professionals can now be done by a single person with more control and quality," she said. According to him, the key difference lies in the ability to scale. The more people use it, the smarter it becomes. The real metric is recurrence, which brings revenue predictability.
The businessman also emphasizes that, although technology shortens paths, the sophistication of solutions requires discernment and mastery. Today, with a laptop and the right tools, it is possible to do in a day what took me months ten years ago. Barriers have decreased, but the demands have increased. the future belongs to those who know how to use what is already available.
