To strengthen brand repositioning and market expansion, Alloyal, a company specialized in loyalty program solutions, announces the addition of Pedro Filizzola to the team as the new Chief Marketing Officer (CMO). With over 15 years of experience in communication and marketing, Pedro has a solid track record in creating and consolidating brands within the innovation ecosystem.track recordproven in demand generation.
Before joining Alloyal, the executive helped build Sambatech, a leading brand in video solutions and one of the most innovative startups in Latin America, where he worked alongside CEO Gustavo Caetano, one of the country's leading entrepreneurs and communicators.
After nearly 14 years, Pedro took on a new challenge at Doctoralia, a Polish multinational recognized as the "Uber of doctors." For nearly three years, he led Marketing initiatives in Brazil and Chile, aiming to build a predictable and scalable doctor and clinic acquisition machine in both markets.
Your experience withlead generation,press office and brand building were what caught the attention of the board and the CEO, combining the executive's experience with the company's current need for rapid business growth.
We live in an era where the harsh reality for companies is that, with an increasingly volatile, dynamic, and competitive market, it is becoming more and more difficult to retain customers—let alone build loyalty. Having a good product and solving real market problems is a prerequisite. However, there are some levers that can significantly influence this retention process: loyalty programs. I believe in this market and believe that initiatives like this can be decisive in building a relationship with the customer, extending the LTV and adding value to the experience and connection with the brand, says Filizzola. And it also completes: "Alloyal caught my attention with its bold proposal, solid cases, robust technology, and ability to move quickly. My goal is to help in this growth by adding my know-how to what has already been built. I am confident and excited."
In addition to holding a seat on Alloyal's board of directors, Pedro is a digital marketing influencer and is frequently invited to participate in podcasts on the subject. Currently, he is competing for the second consecutive year for the iBest Award in the Digital Marketing Influencer category.
